Senior Marketing Manager
Aramark
Bentonville, AR
Job Description
LifeWorks Restaurant Group is a hospitality-driven restaurant company built for the modern workplace. We design and operate chef-led cafés, catering programs, and food experiences that go far beyond transactions, creating moments of connection, culture, and care in everything we do.
Rooted in culinary excellence and powered by creativity, LifeWorks brings together food, design, and service to build brands within brands, tailoring each experience to the people and communities we serve. Our work lives at the intersection of hospitality and strategy, elevating everyday dining, strengthening workplace culture, and turning food into a meaningful part of how organizations engage their teams.
At LifeWorks, people make the difference. That belief shapes how we lead, how we partner, and how we bring hospitality to life across every café, every campus, and every client relationship.
The Senior Marketing Manager is a creative, organized, and detail-oriented individual who has a passion for food, beverage, hospitality, and marketing. This role is responsible for driving the business forward through exemplary marketing initiatives and customer engagement programs. This individual will have the ability to think both creatively and strategically, while developing innovative, exciting, experience-driven solutions which continue to improve our premier program, and drive profitability.
Job Responsibilities
- Lead all marketing initiatives for client portfolio.
- Lead, manage and mentor a team of 4-6 SME's across the marketing, nutrition and health and wellness functions of the portfolio.
- Requires people management experience for at least 3 direct reports.
- Develop marketing plans, new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction.
- Lead visual storytelling vision and strategy development.
- Manage marketing budget, in alignment with client KPI?s and portfolio budget.
- Foster a collaborative and high-performance team culture, encouraging innovation, growth, development and continuous improvement.
- Oversee health & wellness initiatives and programming to also include nutritional messaging
- Contribute toward company profitability by meeting and exceeding client KPI?s in subsidy spend, guest engagement, client interaction, and execution of unique culinary moments
- Support operation teams across locations with direction for marketing and programming for cafés, catering, coffee, and markets.
- Partner with account leadership team to support specific needs that drive measurable results across the client locations.
- Bring creative and innovative ideas to marketing strategy and execution that will drive the business forward in café and catering operations.
- Lead a team of junior marketers and subject matter experts to deliver on client projects across various forms of operations to include cafes, coffee, markets, and public retail
- Meet regularly with clients to present new ideas and plans that deliver on client-driven project goals.
- Work with functional team to contribute to and develop monthly and quarterly business reviews.
- Support the field with one-off marketing needs, and provide on-site support as needed in California (quarterly travel, subject to change and project needs).
- Oversees all signage, smallwares, and merchandising for locations.
- Responsible for communications around the national portfolio?s efforts to the client teams through recaps, photo slide decks, case studies, articles/newsletters etc.
- Develop, provide, and maintain operational program support guides for program execution and client/field alignment and provide ongoing support to the field.
- Protect the integrity of the client brand and proprietary information.
- Manage integrity of local concept brands and lead team training on brand compliance
- Build relationships with clients, organization department heads and subgroups/community groups.
- Champion the LifeWorks brands and participate in organizational stretch assignments as needed.
- Coordinate special events, promotions, marketing collateral and social media marketing.
- Ability to develop and execute presentations geared toward various target groups, including client base.
- Basic Graphic Design work via Canva
- Other duties as assigned.
Qualifications
- A minimum of 7 years of marketing or food service management experience, with a proven record of success and effective performance.
- A bachelor?s degree in marketing, business, or hospitality management is highly preferred.
- Experience in contracted dining service and account management is a plus.
- Demonstrated ability to think creatively and strategically.
- Experience or proven track record to work optimally in a fast-paced environment with internal and external partners.
- Must have strong written and verbal communication skills.
- Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills.
- Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills.
- Must be able to efficiently utilize social media and understand digital marketing.
- Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives.
- Must be able to efficiently use MS Office product to accomplish work tasks, especially PowerPoint.
- Proficient knowledge of Canva and/or Adobe InDesign is preferred.
- Must be a team-player with a can-do attitude.
- Requires people management experience, and a proven track record for development.
Education
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.
About the Company
Aramark
We focus on enriching and nourishing the lives of millions all over the world, providing a wide range of services—food, facilities and uniforms—to a diverse group of clients in 19 countries. We serve world champion sports teams, Fortune 500 companies, state-of-the-art healthcare providers and the world’s leading educational institutions. And every day, we dream of ways to do it better through our commitment to innovation and our passion for excellent customer service.
Innovation inspired by you
The better we know the people we serve, the greater the experiences we can develop. Whether it’s food service, facilities or uniforms, our proprietary programs allow us to understand the wants and needs of our audiences.
Armed with that knowledge, our Service Stars spring into action, combining insights and ingenuity to deliver moments that make a difference. These innovations could be game-changing campus transformations. Or a simpler, quicker way for you to access condiments at the ballpark. In any case, our innovations help create experiences that make an impact.
Beyond great service
Another key part of what makes us different is something we call service excellence.
To us, service excellence isn’t just about providing great customer service. It also means using time-tested practices and proven processes to get it right every day, everywhere, in everything that we do. And it's also about striking the perfect balance between doing something well over and over again and being responsive enough to the changing needs of clients and customers. It’s being open to the continuing cycle of innovation. Excellent, but never satisfied. Process-driven, but never locked in place.
We never stop thinking of new, better ways to get it right when our people impact the lives of clients and consumers every day.
Our people make all the difference—we make sure of it
Our commitment to hiring, training and rewarding the right people ensures that our employees are more than just hard workers. They’re Service Stars, and that means they can be counted on to go above and beyond, every single day.
We understand that many times our people are literally the face of your business. That’s why all 270,000 Service Stars receive continual access to professional development and proprietary skills training.
The bottom line is this: when you work with Aramark, you can be confident you’ll be collaborating with the right people with the right skills and the right attitude. That’s true whether it’s for strategic expertise, operational excellence or just serving a morning coffee. That’s our commitment as trusted partners and Service Stars. That’s the Aramark way.