Senior Marketing Analytics Specialist

Senior Marketing Analytics Specialist Job Summary:

We’re seeking a self-driven Senior Marketing Analytics Specialist who thrives in a fast-paced setting to join a global Association headquartered in Washington, DC. While the client would prefer someone local to the DC area, they are open to fully remote candidates.

To be fully remote, you must currently reside in AL, DC, FL, GA, IN, NC, MA, MD, MO, MS, OH, OK, TN, TX or VA. Applicants residing in other states will not be considered.

As a Senior Marketing Analytics Specialist, you will integrate disparate marketing data, reporting, and visualization. You will support the Communications Division in data cleaning and collection, identifying KPIs, and developing performance dashboards using data visualization tools and the application of advanced statistical methods. The successful candidate will help marketing managers and executive leadership by turning data into digestible insights that can be used to drive business decisions.

Senior Marketing Analytics Specialist Responsibilities:

• Create visualizations, reports and analyses of email data, web analytics, and other enterprise data.
• Use Tableau, Excel, and other data visualization tools to create easily digestible visualizations that provide actionable insights and improve our ability to interpret data.
• Work closely with and support Marketing & Sales team leaders to understand business requirements around data.
• Create reporting that identifies patterns, trends, opportunities for improvement, and the success of specific initiatives, captures the full customer journey including lead qualification, conversion, and ROI, and measures member engagement and propensity to renew, lapse, or increase participation in ACS-sponsored activities.
• Document processes and technology.
• Make recommendations to improve business processes, tools, and performance.
• Assist in preparing monthly and quarterly marketing KPI/ROI reports.
• Train end users on how to use and interpret reports and dashboards.

Senior Marketing Analytics SpecialistQualifications:

• Undergraduate degree in Statistics, Business Administration, Marketing, or other relevant field of study required.
• Minimum 3-5 years of related experience in quantitative role.
• Proven working experience as a Data Analyst, Business Data Analyst, or in a related role.
• Technical expertise with data cleaning, reporting, and visualization.
• Proficiency with Tableau and/or other data visualization tools required.
• Working knowledge of coding languages and statistical tools such as R, Python, SAS, or SQL.
• Strong experience with and understanding of marketing analytics is required.
• Strong analytical skills with attention to detail and accuracy.
• Team oriented person with excellent time and workload management skills.
• High-level written and verbal communication skills, ability to convey complex ideas to a broad audience.

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This job is Fully Remote.

Pay Range: Hourly $32.00 to $41.00

We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.

Download the Sparks Group mobile app from Apple App Store or Google Play.

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Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.