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Senior Manager Product Marketing

Advantive

Tampa, FL

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JOB DETAILS
LOCATION
Tampa, FL
POSTED
1 day ago

Product Marketing sits within the Marketing organization to ensure strong alignment between product strategy and go-to-market execution, enabling clear positioning, disciplined launches, and measurable pipeline impact. This role partners closely with Product Management, Sales, Customer Success, and Business Unit leadership to drive revenue growth and market differentiation. 

Reporting to the VP of Marketing, the Senior Product Marketing Manager is responsible for leading product marketing strategy for our Manufacturing and Quality business unit. You will translate complex product capabilities into compelling, customer-facing messaging that resonates with buyers and drives commercial outcomes. You will serve as the product evangelist and play an integral role in shaping positioning, enabling sales, and organizing and communicating product launches. 

You understand our competitors, what they do today and where they are headed. You understand our buyers, how they think, how they evaluate solutions, and how they make purchasing decisions. You ground strategic insights in market evidence and use that knowledge to develop positioning and messaging that differentiates our solutions and empowers our sales team to win. 

You will operate in a highly collaborative, matrixed environment, influencing cross-functional stakeholders and aligning teams around clear go-to-market priorities. Attention to detail, commercial acumen, and the ability to clearly articulate how we solve our customers’ manufacturing and quality challenges are critical to success in this role. 

Key Responsibilities 

  • Lead product marketing strategy for the Manufacturing and Quality business unit, aligning positioning and go-to-market priorities with business objectives. 
  • Translate new product features and capabilities into compelling sales materials that are actively used by over 80 percent of the sales team within three months of development. 
  • Ensure all product launches are delivered on schedule and aligned with revenue objectives, coordinating cross-functional teams to execute effectively. 
  • Work with the demand generation team to create content and campaigns that increase qualified pipeline and improve lead quality. 
  • Develop a variety of external content that enhances brand visibility and contributes meaningfully to MQL generation and pipeline performance. 
  • Define and refine ideal customer profiles and personas to ensure alignment with business strategies, vertical markets, and customer needs. 
  • Develop content and competitive intelligence that connects product capabilities to market dynamics, improving win rates and supporting MQL to SQO conversion rates above 14 percent. 
  • Maintain deep knowledge of the competitive landscape and equip sales with clear differentiation and battle-ready messaging. 

Skills

Strategic & Commercial Skills

  • Ability to translate business unit revenue goals into actionable product marketing strategies
  • Strong commercial acumen with demonstrated impact on pipeline, conversion rates, or bookings
  • Experience aligning positioning and messaging to defined ICPs and vertical markets
  • Ability to prioritize initiatives based on revenue impact, not volume of requests

Matrix Leadership & Cross-Functional Influence

  • Proven ability to operate in a matrixed organization with shared accountability across Product, Sales, Demand Gen, and Customer Success
  • Comfortable influencing senior stakeholders, including business unit leaders
  • Ability to manage competing priorities without direct authority
  • Strong facilitation skills to drive alignment in cross-functional launch planning

Positioning & Messaging Expertise

  • Demonstrated ability to develop differentiated positioning grounded in competitive intelligence and customer insight
  • Experience creating messaging frameworks that sales actively adopt
  • Skilled at simplifying complex, technical product capabilities into clear business value

Sales Enablement & Revenue Support

  • Track record of developing enablement materials that drive measurable adoption by sales
  • Experience improving MQL-to-SQO conversion and supporting win-rate improvement
  • Strong understanding of BDR and AE workflows

Market & Industry Fluency

  • Experience in manufacturing, quality, ERP, or industrial software markets preferred
  • Understanding of operational buyers such as Plant Managers, Quality Leaders, Operations Executives, and IT stakeholders
  • Ability to speak credibly to process manufacturing environments

Launch & Execution Discipline

  • Experience leading structured, cross-functional product launches
  • Ability to manage launch timelines, messaging consistency, and enablement readiness
  • Strong attention to detail and quality standards

Analytical & Performance Orientation

  • Comfortable analyzing pipeline by source, win/loss data, and campaign performance
  • Ability to use data to refine positioning and prioritize marketing initiatives
  • Performance mindset with accountability for measurable outcomes

Qualifications 

  • Bachelor’s degree required
  • 5+ years of Product Marketing experience in B2B software
  • Experience with manufacturing, quality, industrial, or ERP solutions preferred
  • Experience working cross-functionally in a matrixed environment
  • Willingness to travel as needed (limited travel expected)
  • Proven ability to operate in a high-accountability, results-driven culture
  • Strategic thinker with hands-on execution capability
  • Strong ownership mindset; able to independently drive initiatives
  • Comfortable navigating ambiguity and shifting priorities

Location: Tampa, FL 

In-office requirement: 2 days a week 

While we offer workplace flexibility, this role currently requires onsite presence two days per week at our Tampa office to support team alignment and cross-functional collaboration. Please note that in-office requirements are subject to change.

About the Company

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Advantive