Senior Manager Communications Strategy and Activation
Bimbo Bakeries USA, Inc
Irving, Texas
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JOB DETAILS
LOCATION
Irving, Texas
POSTED
29 days ago
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-LF1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $102,000 - $142,800
Comprehensive Benefits Package
Annual Bonus Eligibility
401k & Company Match
Position Summary:
Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate Branded growth. The Sr. Manager of Communications Strategy & Activation will be critical in elevating brand storytelling and delivering bold, breakthrough, culturally relevant creative activations. The ideal candidate is a strategic brand builder with a strong background in developing creative and translating to integrated activations and brand experiences. This role leads a team of 2 Associates, reports to the Director of Integrated Communications & Creative Services and is part of the Marketing Center of Excellence at Bimbo Bakeries USA. This role also leads cross-functional teams and agency partners, guiding strategy, establishing processes, and driving effectiveness.
Key Job Responsibilities:
Team Leader
- Set the standard for the Comms Strategy & Activation team by building strong relationships, stewarding the function both internally and externally, and fostering a culture that believes in the power of brand and creativity
- Lead, coach, and develop a team of 2 Associates, dedicated to Comms Strategy & Activation, that is collectively responsible for creative effectiveness and full-funnel activations across every Brand in the Bimbo Bakeries USA portfolio.
- Establish and optimize scalable processes, workflows, and best practices that elevate team performance and cross-functional collaboration.
- Model leadership behaviors that build trust, accountability, and a culture of continuous improvement.
Brand Partner
- Lead your team in partnering with Brand teams on all aspects of brand building to achieve annual business goals and improve brand equity.
- Guide and empower direct reports to manage day-to-day Brand relationships for their assigned Brands, while you oversee strategic alignment and escalation.
- Provide expertise and enable excellence across brand foundations, packaging design, visual identity, creative development, paid asset production, and integrated communications. Champion the adoption of standardized tools, frameworks, and processes across all brands to drive consistency and efficiency.
- Support Brand teams with guidance on process, tools, and partners to elevate creative effectiveness and full-funnel activations.
End-to-End Creative Development & Production
- Oversee and govern the creative development workflow, ensuring your team and agencies follow a clear, repeatable process from briefing through delivery.
- Ensure your direct reports are equipped to manage day-to-day creative development while you provide strategic oversight and escalation support.
- Responsible for the end-to-end creative development process for brand platforms and brand campaigns that are distinctive, relevant, and have proven potential to extend across full-funnel consumer touchpoints. Empower team to lead for
About the Company
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