Senior Client Marketing Manager – Buyer & Seller Programs

Senior Client Marketing Manager

Hybrid schedule - 3 days in office

Six month Contract Role

We’re seeking a Senior Client Marketing Manager to lead the execution of high-impact buyer and seller marketing programs that connect consumers with top real estate professionals. This role partners cross-functionally to deliver well-orchestrated, data-driven initiatives that drive engagement, lead generation, and conversion.

What You’ll Do

• Execute buyer and seller marketing programs that generate high-quality leads

• Lead marketing cycles for listing/seller and buyer initiatives in partnership with Sales, Product, Customer Success, and Demand Generation

• Own end-to-end execution of client webinars and educational programs, from content planning through promotion and attendance growth

• Support product launches and strategic initiatives tied to client-facing tools and services

• Optimize client and consumer journeys to improve engagement and conversion

• Track and analyze program performance, including lead retention, conversion, and NPS metrics

What You Bring

• 8+ years of experience in B2B or B2B2C marketing (lead generation, lifecycle, or engagement)

• Bachelor’s degree or equivalent experience

• Proven success executing marketing programs that drive acquisition, engagement, and retention

• 4+ years of experience in real estate, proptech, fintech, or related industries

• Strong analytical, communication, and cross-functional collaboration skills

• Experience partnering closely with Sales, Product, and Customer Success teams

Nice to Have

• Experience scaling marketplace or platform-based marketing programs

• Hands-on experience with CRM and marketing automation tools

• Demonstrated impact on lead conversion, engagement, or NPS

• Passion for real estate and understanding of how agents grow their businesses