Senior Analyst - CRM Marketing Analytics
Kforce Inc.
New York, NY(remote)
- Push notifications
- In-app messaging (IAM)
- Winback campaigns
- Prospect acquisition (CRM-driven conversion efforts)
- In-life lifecycle messaging
- Measure incremental lift using A/B tests and holdout frameworks
- Evaluate impact on conversion, renewal, retention, and revenue
- Write advanced SQL queries in Snowflake across subscription, engagement, and transaction datasets
- Validate audience segmentation and support QA of CRM targeting logic
- Build and maintain Tableau dashboards focused on CRM KPIs
- Deliver executive-ready insights and performance summaries
- Identify data discrepancies and ensure metric consistency across teams
Requirements:
- 5+ years of analytics experience in subscription, SVOD, or recurring revenue businesses
- 3+ years of supporting CRM or lifecycle marketing programs
- Demonstrated experience measuring incrementality and campaign lift
- Strong understanding of subscriber lifecycle dynamics, churn, and retention drivers
- Experience working cross-functionally with CRM and Growth teams
- Advanced SQL (Snowflake preferred)
- Snowflake data warehouse experience
- Braze experience (audience segmentation, campaign performance reporting)
- Tableau dashboard development
- Strong Excel/Google Sheets proficiency
- Experience working with subscription lifecycle and transaction datasets
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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About the Company
Kforce Inc.
Kforce is a solutions firm specializing in technology, finance and accounting, and professional staffing services. Our KNOWLEDGEforce® empowers top companies to achieve their digital transformation goals. We curate teams of technical experts who deliver solutions custom-tailored to each client’s needs. These scalable, flexible outcomes are shaped by deep market knowledge, thought leadership and our multi-industry expertise.
Our integrated approach is rooted in 60 years of proven success deploying highly skilled professionals on a temporary and direct-hire basis. Each year, approximately 18,000 talented experts work with the Fortune 500 and other leading companies. Together, we deliver Great Results Through Strategic Partnership and Knowledge Sharing®.