SDR – Commercial Real Estate
Initio Capital
Chicago, IL(remote)
Location: Remote (Global)
Compensation: 100% Commission + Performance Bonuses
Department: Sales – CREo (Powered by Initio Capital)
Reports To: Head of Sales, CREo
About the Role
Initio Capital is hiring an Outbound Setter / SDR to support our capital markets pipeline for CREo, our fundraising operating system for commercial real estate sponsors and GPs. This role is responsible for generating conversations, qualifying leads, and booking appointments with sponsors who need debt, equity, or capital infrastructure for deals over $2M.
This is not a call center role. This is a front-line position identifying active acquisition groups, syndicators, fund managers, and sponsors who need capital or deal execution support. You will help build the earliest stage of our pipeline: qualifying interest, clarifying needs, and setting booked calls for our closers.
If you have experience in high-ticket appointment setting, outbound prospecting, or real estate lead generation, this role offers a significant financial opportunity with a fast track to becoming a closer.
What You Will Do
Cold call, DM, and email commercial real estate operators, sponsors, and fund managers
Qualify leads based on deal size, capital need, timeline, and clarity of intent
Follow call scripts and frameworks designed for capital markets (training provided)
Secure booked meetings for senior closers and leadership
Track metrics, conversions, and deal notes in CRM
Maintain consistent weekly pipeline output and activity volume
What We’re Looking For
Required:
Appointment setting or SDR experience (high-ticket or real estate preferred)
Strong communication and listening skills
Ability to follow structure, use scripts, and execute proven processes
Comfort speaking with high-net-worth individuals, GPs, and operators
Track record of hitting call, booking, and pipeline KPIs
Professional presence and coachability
Preferred:
CRE, private equity, syndication, or lending exposure (not required; we train)
Residential wholesaling or B2B cold calling background is a plus
Familiarity with sales CRMs and structured outbound workflows
Compensation
This is a 100% commission role with scalable upside.
Commission on qualified booked calls that show
Commission override for appointments that convert into clients
Performance bonuses based on consistency and ROI delivered
Promotion track to Closer after 60–120 days based on performance
Target compensation for consistent output: $6,000–$15,000/month in commission with promotion opportunity.
Who Thrives Here
Individuals who want a direct path to high-ticket closing
Setters who want upward mobility, not just a seat on the phone
People who want to learn capital markets and institutional fundraising
Performers who want a merit-based environment with no ceiling
If you need a guaranteed salary or are hesitant about commission, this is not the role.
If you want a runway into a six-figure closing role, this is.
How to Apply
Send the following to: founder@initiocapital.com
Subject Line: “Outbound Setter / SDR – Application”
Your resume or LinkedIn profile
1–2 sentences on your past outbound/appointment setting experience
Optional: a 60-second Loom introducing yourself