Sales Manager

Sunrise Technologies, a unit of Electro Switch is seeking an experienced Sales Manager in our Raynham, MA location.  This position reports directly to the Vice President and will have total responsibility for sales, customer support and marketing functions. 

Essential Functions / Responsibilities:

• Manage the company’s portfolio of products to nationwide public power utility customers, OEM’s and electrical distributors through an established independent sales representative workforce and international customers.
• Manage all aspects of Sales (national and international), Marketing, Inside Sales and Customer Service.
• Manages national and international field sales operations for the products, services and personnel.
• Establishes territories, sales expenses and budgets consistent with the organization’s objectives.
• Develops and maintains appropriate channels of sales including the periodic evaluation, growth review and approval of distributors and independent sales representative companies.
• Aggressively develop and implement product line growth strategy with supporting systems and processes to collect and document needed marketing information.
• Manage all Business Development activities to capture market share, attain business growth, and expand the company’s footprint.
• Develop and present for approval a five-year strategic sales and marketing plan. Once approved, and in November of each year, present the annual Strategic Sales Plan for the following year, execute and present progress quarterly.
• Develops sales and marketing growth objectives, strategies, advertising, digital marketing, media avenues and promotional pieces.
• Develop and submit for approval an annual sales and marketing budget for execution.
• Monitor and report on actual bookings to forecast and set proactive product line strategies by major market segments to achieve business growth and meet the goals set.
• Manage the customer contract pricing process to maximize sales and profitability in accordance with internal pricing policy and corporate approval limits.
• Where needed, be the primary interface with major customers and key accounts.
• Insure customer account coverage and satisfaction through best practice development, implementation and management of company resources.
• Make recommendations to management regarding opportunities to optimize sales, penetrate market, and achieve growth.
• Monitor sales activity, competitor activity and overall market conditions.
• Ensure management is informed on key issues.
• Position requires 50%+ national and international travel to maintain contact with key accounts.
• Participation of the sales resources in the cost reduction program.
• Active involvement with market data, evaluation and submission of Engineering Project Request (EPR) for product development.
• Assume other activities and responsibilities as directed.

Knowledge, Skills & Experiences:

• This position requires a Bachelor’s degree in Engineering. Formal studies of Marketing are desirable. MBA preferred.
• A minimum of five years’ technical hands-on experience and ten years of sales and marketing experience in a management role with both direct sales forces as well as manufacturer’s sales representatives.
• Achievement orientated.
• Exceptional verbal and written communication skills.
• Strong organizational skills.
• Strong prospecting, account nurturing and sales skills required.
• Candidates should be proficient at MS Office programs such as Word, Excel, and PowerPoint.
• Must be proficient in CRM Sales systems and ERP/MRP Sales processes.