Sales Manager - Generac Industrial & Commercial Products
Kelly Generator & Equipment Inc
Owings, MD
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JOB DETAILS
SKILLS
Cellular Telephone, Coaching, Communication Skills, Competitive Research, Continuous Improvement, Contract Negotiation, Customer Experience, Customer Relations, Customer Relationship Management (CRM) Systems, Distribution Channel, Exceeded Sales Goal, Forecasting, Industrial Development, Industrial Management, Laptop PC, Leadership, Lift/Move 30 Pounds, Market Share, Market Tracking, Market Trend Analysis, Marketing, Meet Sales Quota, Mentoring, Microsoft Office, Negotiation Skills, Networking Events, Organizational Skills, Performance Analysis, Performance Goal Setting, Performance Reviews, Product Pricing, Proposal Development, Reporting Skills, Revenue Growth, Sales, Sales Forecasting, Sales Management, Sales Strategy, Sales Support, Sales Tools, Staff Development, Strategic Planning, Team Building, Team Lead/Manager, Team Player, Trade Shows
LOCATION
Owings, MD
POSTED
1 day ago
The Sales Manager is responsible for leading and driving the growth of Generac Industrial and Commercial sales for our Maryland location. This position oversees a team of sales representatives, ensures alignment with company objectives, and works closely with the VP of Sales to develop strategies that maximize revenue and market share.
DUTIES/RESPONSIBILITIES:
Sales Leadership & Strategy
- Develop and execute strategic sales plans for Generac Industrial and Commercial sales to achieve company targets.
- Monitor market trends, customer needs, and competitor activity to identify growth opportunities.
- Collaborate with the VP of Sales to forecast sales, set performance goals, and report results.
- Maintain strong product knowledge and stay informed about industry developments and innovations.
Team Management & Mentorship
- Lead, train, and motivate the Generac Industrial and Commercial sales team to meet or exceed goals.
- Foster a culture of accountability, teamwork, and continuous improvement across all sales channels.
- Conduct regular performance reviews and provide coaching to support employee development.
Customer & Partner Relations
- Build and maintain long-term relationships with key customers, contractors, and distributors.
- Support sales representatives in managing key accounts and closing high-value opportunities.
- Ensure seamless customer experience across all sales departments.
- Represent the company at trade shows, networking events, and customer meetings.
Operational Coordination
- Work closely with Operations, Service, and Marketing to ensure alignment between departments.
- Oversee pricing strategy, contract negotiation, and proposal development for Generac Industrial and Commercial sales deals.
- Track sales performance using CRM tools and provide accurate reports and forecasts to leadership.
- Other duties as assigned
REQUIREMENTS:
- Strong mentoring and team development skills.
- Excellent communication, negotiation, and organizational abilities.
- Proficiency with CRM systems and Microsoft Office Suite.
EDUCATION AND EXPERIENCE:
- Bachelor’s degree in business, Marketing, or a related field (preferred).
- Minimum 5 years’ experience in equipment, generators, or industrial sales management.
PHYSICAL REQUIRMENTS:
- Must be able to sit, stand, walk, and drive for extended periods as needed
- Ability to perform site visits, including walking, standing, and navigating job sites
- Must be able to lift up to 30 pounds at times
What we offer
- Company car, cell phone, laptop, and sales tools
- Full benefits package: Medical, Dental, 401(k) with 4% match, Profit Sharing, PTO
- Comprehensive training and mentorship
- Long-term career growth in a recession-resilient industry
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About the Company
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