Sales Counselor

The Sales Counselor will be a key member of the existing Orchard Cove sales team and the Hebrew SeniorLife Marketing and Sales Team. They will be responsible for developing and nurturing new leads; conducting pre-sales interviews; developing relationships with prospects and existing residents; selling independent and enhanced living units; and participating in special marketing events on and off the Orchard Cove campus.

Responsibilities

• Sell available apartments to meet quarterly census goals in Independent, Enhanced Living and Skilled Nursing.
• Timely follow-up with potential leads
• Work with prospects, their families, legal counsel, accountants and others through the sales and move-in process
• Accurately track sales encounters and activities via our CRM in a timely manner
• Assist in the building of a viable waitlist
• Exhaust old leads-regularly conduct follow-up calls to individuals who previously expressed interest in Orchard Cove
• Complete all appropriate contracts
• Gather all necessary health and financial records
• Actively participate in Orchard Cove resident/staff events
• Leverage relationships with new residents to build a referral pipeline of prospective residents through their networks
• Support Sales/Marketing team in larger event planning and implementation
• Serves as the lead contact for life care managers inquiring about Orchard Cove’s continuum of care, and paid referral organizations such as A Place For Mom and Caring.com by tracking all inquiries, connecting with advisors as needed (e.g. if a lead they send over is already CRM) working with prospect to schedule a tour, and maintaining the information about OC on the referral organizations’ websites.
• Tracks all sales activity accurately and promptly in CRM.
• Partner with marketing colleagues on community outreach activities
• Assist in the identification of new markets and the development of strategies to reach them
• Assumes other related tasks as required

Qualifications

• 3-5 years experience in senior living sales and marketing
• Proven closing skills
• Full and comprehensive understanding of senior living financial options and pricing structure
• Exceptional communication and listening skills
• Strong organizational skills and the ability to coordinate multiple simultaneous activities
• Proficiency in the use of pertinent computer applications including MS Office
• Experience with CRM software is preferred
• An undergraduate degree is required