Ram Product Portfolio Planner
Stellantis
Auburn Hills, MI
The Ram Accessory Product Planner is responsible for the ideation, planning, pricing, and lifecycle management of Mopar Accessories and Performance components supporting current and future Ram vehicle programs. This role develops accessory products, packages, and upfit solutions that enhance vehicle capability, enable customer personalization, and strengthen Ram’s competitive position in the truck and off-road marketplace. The planner works cross-functionally with Engineering, Marketing, Supply Chain, Purchasing, Finance, and Product Planning teams to ensure accessory portfolios align with vehicle program milestones and broader portfolio strategies.
A core responsibility of the role is competitive benchmarking and aftermarket portfolio strategy. The planner continuously evaluates accessory offerings from OEM competitors as well as key aftermarket suppliers, to identify portfolio gaps, emerging trends, and opportunities to expand Mopar accessory offerings. This includes assessing competitor configurators, trim-level accessory content, factory-installed options, and dealer-installed accessory programs to inform capability, protection, lifestyle, and appearance product strategies for Ram vehicles.
Insights from competitive benchmarking are translated into actionable accessory portfolio plans, including new Mopar Authentic accessory development, affiliated supplier partnerships, and engineering-driven product opportunities. The role requires strong analytical and financial acumen, including development of business cases, pricing strategies, and margin models to support new accessory programs and portfolio expansion initiatives.
Key Responsibilities:
Accessory Portfolio Strategy
- Develop and manage the accessory product roadmap for Ram vehicles across appearance, protection, capability, lifestyle, and performance categories.
- Identify opportunities to expand the Ram accessory portfolio through new product development, supplier partnerships, and affiliated accessory programs.
- Align accessory development plans with vehicle program timing to ensure accessory readiness at vehicle launch and throughout the vehicle lifecycle.
- Define accessory packages and bundled offerings that enhance vehicle capability and customer personalization.
Competitive Benchmarking & Market Gap Analysis
- Conduct comprehensive benchmarking of competitor accessory portfolios including Ford, GM, Toyota, and key aftermarket brands.
- Evaluate competitor vehicle configurators, trim strategies, factory-installed accessories, and dealer-installed option programs.
- Identify capability, lifestyle, and appearance accessory gaps within the Ram portfolio and develop actionable plans to close them.
- Translate competitive insights into new Mopar Authentic accessory development opportunities or affiliated supplier proposals.
- Monitor aftermarket trends, emerging accessory technologies, and customer lifestyle shifts to inform future accessory portfolio planning.
Our Benefits - Designed with You in Mind
Comprehensive Health & Well-being Coverage
From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected.
Generous Paid Time Off
We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.
Competitive Retirement Savings Plans
We help you plan for the future with:
- An employer match on contributions to your 401k, Roth, and Catch-Up plans
- An employer contribution, even if you don’t contribute
Income Protection & Insurance Options
Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters.
Company Vehicle Lease Program
Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.
Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.
Support for Your Growth and Giving Back
We believe in investing in your future and your passions:
- Tuition reimbursement
- Student loan refinancing programs
- 18 paid volunteer hours each year to make a difference in your community
And so much more!
When you join us, you’re not just building a career - you’re joining a company that supports you, inside and outside of work.