Product Marketing Manager
The Jacobson Group
North Carolina, North Carolina
Job Description:
Our client is looking for a Product Marketing Manager to own how their products are positioned, launched and understood in the market. This role will sit at the intersection of product, sales and marketing; translating complex enterprise technology into clear, compelling value for life insurers, distribution partners and internal teams. This role is critical to supporting enterprise sales motions, influencing roadmap direction and strengthening the company's presence in a conservative, highly regulated industry.
Responsibilities:
Define and refine product positioning and value propositions within the enterprise Insurtech market.
Develop differentiated messaging that resonates with multiple enterprise buying personas.
Align product messaging with revenue goals, sales pipeline development and market strategy.
Create and maintain clear messaging frameworks tailored to insurance carrier stakeholders, including CIOs, COOs, Chief Actuaries and Heads of Distribution.
Translate technical platform capabilities into business outcomes, such as operational efficiency, cost reduction, speed-to-market and regulatory compliance.
Ensure consistent messaging across sales materials, digital channels, website content and events.
Lead go-to-market strategy for new product launches and major product enhancements.
Collaborate closely with product management to align messaging with product roadmap initiatives and customer needs.
Coordinate launch activities across marketing, sales, customer success and partner teams.
Produce high-impact digital marketing materials:
Sales presentations and pitch decks
Product one-pagers and solution briefs
Website and digital marketing content
Video or multimedia content
Case studies and thought leadership content
Ensure materials are visually engaging and clearly communicate complex concepts.
Create tools to support enterprise sales efforts:
Sales decks and demo narratives
Competitive battlecards
Case studies and customer success stories
RFP and proposal content
Support strategic sales opportunities with customized messaging and tailored content.
Develop a strong understanding of the insurance and Insurtech market landscape.
Conduct competitive analysis, customer interviews, and win/loss reviews.
Provide insights that inform product development, messaging strategy, and marketing campaigns.
Requirements:
- 5+ years of experience in product marketing, product marketing management, or go-to-market roles within SaaS, technology, fintech or similar industries
- Experience supporting enterprise sales environments with complex buying cycles and multiple stakeholders
- Proven ability to develop product positioning, value propositions and messaging frameworks
- Ability to translate complex technical concepts into clear, compelling business value for enterprise buyers
- Experience creating messaging for multiple enterprise personas (e.g., CIO, COO, product leaders)
- Strong experience producing digital marketing and sales enablement materials (pitch decks, one-pagers, case studies, website content, etc.)
- Ability to create visually engaging marketing collateral that supports enterprise sales efforts
- Experience supporting or leading product launches and go-to-market initiatives
- Ability to collaborate with product, sales, marketing and customer success teams
- Experience conducting competitive analysis, customer interviews and market research
- Strong written, verbal and storytelling communication skills
mfalck@jacobsongroup.com HR@jacobsononline.com
Contact:
Morgan Falck
Recruiter
Pay Range:
The anticipated pay range for this position is $55.00-85.00 per hour. We understand salary is an important factor in a job search, and we encourage you to apply even if you feel that your desired compensation may fall outside of the listed range. The final pay for this position is determined based on several factors including but not limited to, relevant experience, skills and certifications, education and training, geographic location, market conditions, and internal equity.
We are committed to finding the right candidate for this role and are open to discussing how your unique qualifications align with our needs.
Refer a Colleague:
Do you know someone who would be interested in this project? Submit your referral directly by emailing the Jacobson contact listed above or submitting them through this form. If your referral is hired for a contract assignment and meets all other eligibility criteria, you will receive a referral bonus!
Equal Opportunity Employer:
The Jacobson Group is committed to fostering an inclusive and equitable workplace that reflects the diverse communities we serve. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected characteristic as defined by applicable law. We believe that diversity of thought, background and experience strengthens our team and drives innovation. All employment decisions are based on qualifications, merit and business needs.
If you require a reasonable accommodation to complete the application process or participate in an interview, please contact us at