PAT_detective(do not apply)

Be clear and concise
Describe your company and the job, but no one wants to read a novel to decide if they’re a good fit for this role.
Sell the position
Why would someone want to work for you over a competitor? Growth opportunities? Exciting projects? Better location? An inclusive environment?
Go beyond bulleted lists
Provide a little insight into your company values and culture. Plus, a friendly and inviting tone can do wonders when it comes to response rates.