Part-Time Digital Marketing & Lead Generation Manager (Multifamily Apartments)

About the Company

Boardwalk Realty, Inc. is an established, family-owned and operated firm with over

30 years of experience in apartment rentals. The company offers the largest

selection of apartment homes throughout the Boulder community and is known for

its long-term presence, hands-on management style, and commitment to quality

housing.

Role Overview

The Digital Marketing & Lead Generation Manager will own and drive the digital

growth strategy for a multifamily apartment portfolio. This role focuses on increasing

high-quality inbound leads through optimized online listings, strategic paid and

organic marketing efforts, and data-driven performance tracking. It's an ideal

opportunity for a marketer who enjoys both creative execution and analytical

optimization.

Key Responsibilities

Manage and optimize apartment and property listings across major platforms

(Apartments.com, Zillow, Facebook Marketplace, Craigslist, Google, etc.)

Select, manage, and optimize advertising tiers, placements, and budgets

across listing and ad platforms

Track, analyze, and report on lead performance metrics, including cost per

lead (CPL), conversion rates, and traffic sources

Improve listing SEO, keyword targeting, and overall visibility

Oversee the implementation and optimization of individual property websites

Conduct A/B testing on headlines, descriptions, photography, pricing

strategies, and promotional offers

Coordinate closely with management on availability, pricing updates, and

leasing specials

Preferred Experience

Experience in multifamily housing or real estate marketing

Hands-on experience with online advertising platforms (Apartments.com,

Zillow, Google Ads, Meta/Facebook Ads)

Familiarity with CRM setup and property management systems such as

Entrata, AppFolio, or Yardi

Basic photo and video editing skills for marketing and listing content

Success Metrics

Increased inbound lead volume

Reduced cost per lead

Higher lead-to-tour conversion rates

Improved listing visibility and ranking across platforms

Compensation

Hourly