Paid Media Buyer

Key Responsibilities:

E-commerce Growth & Optimization

• Manage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROAS

• Optimize toward e-commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volume

• Build and refine shopping-focused strategies (when applicable), including feed-aware thinking for product catalogs and creative merchandising

Campaign Strategy & Execution

• Build and manage full-funnel campaigns across Google Search, Performance Max, Display/YouTube, Meta, and TikTok

• Structure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages)

• Own day-to-day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvements

• Develop and run testing roadmaps for creative angles, offers, audiences, and landing pages

Platform Expertise

• Google Ads: Search, Performance Max, conversion actions, audience signals, asset group strategy, shopping/feed considerations (when relevant), and troubleshooting performance drivers

• Meta: Ads Manager + Business Manager, pixel/CAPI awareness, campaign structure, audience strategy (broad, interest, lookalikes, retargeting), and creative testing

• TikTok: campaign setup, audience targeting, creative iteration, and performance optimization

Performance, Reporting & Insights

• Track, report, and improve core KPIs: ROAS, ROI, CPA/CPL, CAC, CVR, CTR, CPC, and revenue

• Analyze results across platforms and communicate what changed, why it changed, and what actions to take next

• Provide clear weekly updates and performance summaries with next-step recommendations

Conversion Tracking & Troubleshooting

• Validate and troubleshoot conversion tracking across platforms (pixel/tag health, events, attribution, UTMs)

• Diagnose issues impacting performance (tracking gaps, disapprovals, learning limitations, data quality, landing page issues)

• Collaborate with web/dev/analytics teams to improve tracking implementation (GTM/GA4 familiarity preferred)

Copy & Creative Collaboration

• Write and test ad copy across platforms (headlines, primary text, descriptions, hooks)

• Provide performance-based creative briefs and iteration feedback to designers/video editors

• Evaluate creative performance and iterate quickly (angles, messaging, formats, CTAs)

Required Qualifications

• 3-5+ years of hands-on experience managing campaigns in Google Ads, Meta Ads, and TikTok Ads

• Strong e-commerce background, including experience optimizing for online purchases and revenue

• Proven ability to improve and scale performance toward ROAS/ROI goals

• Working knowledge of:

• Google Ads Performance Max strategy and optimization levers

• Meta Ads Manager + Meta Business Manager (assets, permissions, pixels, domains)

• Conversion tracking fundamentals, attribution, and troubleshooting methodology

• Strong analytical skills and ability to translate data into actionable decisions

• Ability to write performance-focused ad copy and manage structured testing

Proof of Past Success (Required)

Candidates must be able to show real examples of prior results, such as:

• Case studies, dashboards, or screenshots demonstrating performance improvements (ROAS, CAC, revenue growth, CPA reduction)

• Clear explanations of what was done (campaign structure, testing strategy, creative learnings, tracking changes) and why it worked

• Examples of campaigns scaled from small budgets to larger spend while maintaining or improving efficiency
  (Sensitive information can be redacted; we care about the story, the decisions, and the outcomes.)

More Required Skills:

• GA4 + GTM experience (event setup, debugging, UTM governance)

• Experience with Google Merchant Center, product feeds, supplemental feeds, promotions, and catalog strategy

• Experience with YouTube, Microsoft Ads, LinkedIn Ads, Reddit, or programmatic/display platforms

• Experience integrating paid media data with Shopify/BigCommerce/WooCommerce and/or CRMs

• CRO experience: landing page optimization, heatmaps, A/B tests, funnel analysis

What Success Looks Like (First 60-90 Days)

• Campaigns are structured cleanly with accurate measurement and clear testing priorities

• Tracking is validated and attribution blind spots are reduced

• A consistent testing cadence is in place (creative + audiences + offers + landing pages)

• Performance trends improve (ROAS/CAC efficiency and/or revenue volume growth)

• Communication is proactive, clear, and action-oriented