Outbound Appointment Setter/Telemarketing Specialist

Role Overview

The Outbound Appointment Setter / Telemarketing Specialist at Custom Installation's main role is to support our sales organization by converting outbound and nurtured leads into scheduled roof inspection appointments.

This role is call-intensive and results-driven. Success is measured by appointments booked, not calls placed. The ideal candidate is comfortable working a list persistently, handling objections, and staying on the phone until an appointment is secured.

This is not a passive customer service role.

What You Will Own

Outbound Calling with Intent

You will make outbound calls to targeted homeowner lists, including:

· Homeowners with cedar, slate, or specialty roofing systems

· Leads already included in email and text drip campaigns

· Aggregator and partner leads that require follow-up and nurturing

· Storm-related or time-sensitive opportunities

While some outreach may be colder in nature, these are intent-driven lists, not random dialing. Your job is to work each list thoughtfully and persistently.

High-Quality Appointment Setting

This role is not about jamming calendars.

You will:

· Ask smart discovery questions

· Handle common objections professionally

· Clearly explain the value of a roof inspection or consultation

· Know when to move forward-and when to disqualify

The expectation is solid, qualified appointments that sales reps want to run and that homeowners are prepared for.

Clean Execution & Follow-Through

· Document all call activity and outcomes accurately in the CRM

· Follow call flows and scripts while keeping conversations natural

· Maintain follow-up discipline until appointments are booked or leads are fully worked

· Stay aligned with leadership on campaign focus and priorities

Team-Level Impact

You will work closely with sales leadership to:

· Improve conversion rates from outbound and nurtured leads

· Tighten qualification criteria

· Raise the overall quality of appointments being handed to the field

This role directly impacts sales performance and pipeline health.

Who Thrives Here

You may be a strong fit if you:

· Have experience in appointment setting, telemarketing, inside sales, or call centers

· Can follow structure without sounding robotic

· Think on your feet and ask good follow-up questions

· Stay focused and positive during high-volume calling blocks

· Are motivated by performance, improvement, and earning more by producing more

Experience in home services, roofing, or insurance restoration is a plus-but not required. We can teach the product. We cannot teach persistence, curiosity, or work ethic.

Qualifications

· 1-3 years of experience in sales, telemarketing, or customer-facing roles

· Comfort using CRM systems and dialing tools

· Strong communication skills and professional phone presence

· Ability to stay organized and consistent in a goal-driven environment

· High school diploma or GED

Schedule

· Business-hour calling windows preferred (9:00am-5:00pm)

· Flexibility based on campaign needs and lead volume

Compensation

· Hourly base pay - $20

· Per-appointment Commission

· Performance-based bonuses tied to booked and/or completed appointments

Why This Role Matters

This position is intended to:

· Increase conversion from existing lead sources

· Improve speed to appointment following storms and campaigns

· Reduce idle or under-worked leads

· Create consistent outbound follow-up discipline

· Allow sales reps to focus on inspections and closing