Marketing Project Manager
Felton Institute
Alameda, California
Marketing Project Manager
Communications
Agency Overview
Felton Institute responds to the needs of our community by providing innovative, evidence-informed social services that transform lives. Our organization offers 60+ programs that address mental health, the unhoused, early care and education, those impacted by the justice system, transitional age youth, as well as aging adults. Our programs combine the latest scientific research with cultural sensitivity and a deep commitment to supporting and reflecting the communities we serve. Felton offers a dynamic, challenging, and supportive work environment where we encourage the use of professional development, that staff can utilize throughout their career.
Program/Division Description
The Communications Department drives content creation for over 60 diverse programs, delivering high-quality materials across multiple platforms. From printed collateral such as brochures and flyers to digital web and social media content. Our team also manages photoshoots, video production, and exciting events. We produce engaging newsletters and presentations ensuring consistent and impactful messaging to effectively support each program's unique needs.
Job Description
Felton Institute is seeking an experienced and versatile Marketing Project Manager to support the organization’s growing communications and community engagement efforts. This role plays a key part in managing workflow across teams and supporting strategic marketing initiatives.
Reporting to the Director of Marketing & Communications, the Marketing Project Manager will contribute to high-quality messaging across digital, print, and public platforms, while helping ensure the organization’s brand voice remains consistent and impactful. The ideal candidate is organized, detail-oriented, and a creative thinker who thrives in a collaborative, mission-driven environment.
Specific Responsibilities
Project Management
- Own and manage the full lifecycle of marketing and communications projects from intake to launch.
- Develop and maintain project timelines and workflows, and use task-tracking systems (Monday.com or similar).
- Oversee the development of marketing materials by collaborating with the Communications team and the Director of Marketing & Communications.
- Manage coordination between Communications, Directors, Executive Leadership, and external partners.
- Lead project meetings and document action items to ensure success across stakeholders.
- Manage external events in partnership with program teams and leadership, overseeing logistics, deliverables, and post-event debrief documentation.
Marketing Campaign Coordination
- Partner with the Director of Marketing & Communications to translate organizational priorities into actionable marketing plans.
- Support the development of content across platforms, including newsletter articles, brochures, website copy, reports, talking points, and impact stories.
- Research and identify media opportunities, including awards, speaking engagements, podcast interviews, etc., and flag opportunities for Felton leaders.
- Research and recommend partnership opportunities with aligned organizations, businesses, or influencers to cross-promote.
- Identify and pitch compelling stories to media outlets in partnership with the
Director of Marketing & Communications.
- Draft polished press releases and media statements that reflect key milestones, announcements, and organizational impact.
- Manage press outreach tracking by logging pitches, coverage, and follow-ups so media relations are proactive.
- Conduct thorough research, fact-checking information for accuracy and credibility.
Administrative Support
- Manage onboarding of new department staff in collaboration with the Director of Marketing & Communications, helping set a strong foundation for team success.
- Maintain and optimize shared content systems, editorial calendars, and workflows to ensure department efficiency.
- Manage and segment e-mail distribution lists for targeted outreach and audience engagement.
- Provide proactive support to the Communications department by anticipating needs and supporting workflow.
Minimum Requirements/Qualifications
- Bachelor’s Level Degree in Communications, Journalism, Public Relations, or related field.
- Proficiency in Microsoft Office (Outlook, Word, Excel, and PowerPoint)
- Experience with graphic design tools (e.g., Adobe Illustrator, Canva, etc.)
- 4-6 years of professional experience in marketing, communications, journalism, or a related field.
- Exceptional writing and editing skills; portfolio or writing samples preferred.
- Experience managing cross-functional marketing projects from start to finish
- Understanding of media relations, storytelling strategy, and nonprofit brand alignment
- Familiarity with a fast-paced office environment dealing with media.
- Organized and deadline-driven with strong collaboration skills
- Excellent critical thinking and the ability to exercise good judgment and solve problems quickly and effectively.
- Must have a valid driver’s license and be willing to occasionally travel to various Bay Area program locations to fulfill job responsibilities.
- Experience working in customer relations preferred.
Additional Information:
Reports to:Director of Marketing and Communications
Job Type: Full-Time
Work Schedule: Onsite
FLSA Status: Exempt
Benefits (subject to election and eligibility): Fully-Paid Medical and Dental Plans; Health Reimbursement Card, Paid Time Off (personal, vacation, and sick time), 403B with company match.
Applying Instruction:
Candidates should apply for the position at our career page “careers.felton.org” OR directly email resumes to “
jobs@felton.org
”.IMP NOTE: Job responsibilities are subject to change according to program requirements.