Marketing Manager (SEO / PPC / Lead Generation)

Reese Roofing & Construction is a veteran-owned, family-operated roofing and general contracting company serving the Brandon, Florida area. As a fast-growing business focused on craftsmanship, service excellence, and measurable results, we are seeking a Performance Marketing Manager to lead and execute our digital marketing and lead generation strategy.

This role is responsible for consistently generating high-quality inbound leads that convert into revenue. The Performance Marketing Manager will take ownership of campaign execution, performance optimization, and marketing systems that directly support company growth.

This is a hands-on, results-driven position where success is measured by lead quality, conversion performance, and 

direct contribution to revenue growth.

Key responsibilities include:

• Own and execute integrated SEO, PPC, and lead generation strategies to drive qualified traffic and high-quality leads
• Optimize local search presence, including Google Business Profile and local SEO performance
• Manage and improve digital advertising campaigns across platforms such as Google Ads and Meta Ads Manager
• Build, test, and refine lead generation funnels, landing pages, and conversion tracking systems
• Monitor and analyze campaign performance using key metrics such as cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
• Ensure alignment between marketing activity and sales outcomes through proper tracking, reporting, and CRM integration
• Collaborate with internal team members to ensure effective lead handoff and performance visibility
• Manage and scale advertising budgets while improving efficiency and lead quality
• This role plays a critical part in the company’s growth and requires a proactive, performance-focused approach to marketing execution and optimization.

Requirements

Required Qualifications:

• Minimum 3+ years of hands-on experience managing SEO, PPC, and digital lead generation campaigns for local service-based businesses (home services experience strongly preferred)
• Proven track record of generating qualified leads through Google Ads, Meta Ads Manager, and local SEO strategies (including Google Business Profile optimization)
• Demonstrated ability to manage campaigns tied directly to revenue outcomes, not just traffic or impressions
• Strong proficiency with Google Analytics, Google Search Console, and CRM systems for performance tracking, reporting, and lead management
• Experience building, optimizing, and managing lead generation funnels, landing pages, and conversion tracking systems
• Ability to manage and scale digital advertising budgets while improving cost efficiency and lead quality
• Strong understanding of key performance metrics including cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
• Experience aligning marketing performance with sales outcomes and working alongside sales teams to improve conversion rates
• Highly accountable, self-managed, and results-driven with the ability to take ownership of performance without constant oversight
• Applications without specific campaign examples and performance metrics will not be considered.

Additional Requirements:

• Must provide examples of campaigns personally managed, including performance metrics (CPL, CPA, ROAS, or similar)
• Must be able to clearly explain strategy, decision-making process, and results from past campaigns
• Must be comfortable working in a fast-paced, performance-driven environment with clear expectations and measurable outcomes

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Experience working in roofing, construction, or other home services industries
• Hands-on experience using SEO tools such as SEMrush or Ahrefs for keyword research, competitor analysis, and performance tracking
• Experience working with CRM and marketing automation platforms such as GoHighLevel, HubSpot, or Proline

Benefits

Time Off & Work-Life Balance

• Paid time off (PTO) after probationary period
• Paid holidays (company-recognized)
• Consistent schedule with expectations aligned to business needs
• Opportunities for hybrid work based on performance and company needs

Training & Professional Development

• Full onboarding and training on all systems (CRM, dialer tools, roofing basics)
• Ongoing coaching to improve communication, scheduling, and customer interaction
• Clear path for advancement within the company
• Career growth opportunities in Sales, Operations, or Management

Company Culture & Perks

• Work with a veteran-owned, family-operated, and locally supported company
• Team environment focused on accountability and performance
• Modern tools and systems to support efficiency (CRM, automation, AI tools)
• Recognition for performance, milestones, and customer service
• Fast-growing company with long-term stability
• Team events, lunches, and community involvement opportunities

Meaningful Work

• Help homeowners protect one of their most important investments
• Be part of a team delivering reliable, high-quality roofing solutions
• Contribute to a company focused on service, craftsmanship, and long-term relationships