Marketing Manager

Marketing Manager (In-Office)

Polaris Estate Planning Elder Law

St. Charles, MO

Help Lead Marketing for a Growing Professional Firm

Polaris Estate Planning & Elder Law is looking for a Marketing Manager to help drive the next phase of growth for our firm.

We are an established and expanding estate planning and elder law firm serving families throughout the St. Louis and St. Charles region. Our mission is simple:

Help families make wise legal decisions before a crisis forces them to.

Our marketing foundation is already in place. We currently work with:

• A fractional Chief Marketing Officer
• An in-house Marketing Coordinator
• Established SEO and website infrastructure
• Educational seminars and workshops
• Video and content marketing initiatives
• A steady flow of client inquiries

What we need now is a strong marketing operator and team leader who can bring structure, organization, and execution power to our marketing systems.

If you enjoy running campaigns, improving marketing systems, and seeing measurable results from your work, this role offers a unique opportunity to make a real impact inside a growing professional firm.

Compensation

• Base Salary: $60,000 – $70,000 (based on experience)
• Performance Bonuses available.
• Total Compensation Potential: $70,000 – $85,000
• Bonuses are tied to measurable marketing execution, campaign performance, and marketing system improvements.
• Strong performers will have clear advancement opportunities, including the potential to grow into a Senior Marketing Manager role as the firm expands.

$60,000 - $70,000

This role sits at the center of the firm’s marketing operations.

You will work directly with leadership and our Chief Marketing Officer to execute campaigns, manage marketing systems, and oversee the firm’s marketing coordinator.

Your responsibilities will include:

Marketing Campaign Execution

• Execute marketing initiatives developed with leadership and the CMO
• Coordinate campaigns across digital, email, seminars, and referral channels
• Manage marketing timelines and ensure projects stay on schedule

Digital Marketing Coordination

• Maintain website accuracy and brand consistency
• Support SEO-driven content marketing initiatives
• Assist with email marketing campaigns and automation
• Coordinate digital campaign assets

Brand & Marketing Materials

• Maintain consistency of the Polaris brand across all materials
• Oversee creation of seminar materials, presentations, and handouts
• Ensure professional and consistent marketing assets

Video & Educational Marketing

• Help coordinate educational video marketing initiatives
• Maintain consistency in messaging and brand presentation
• Organize video marketing campaigns

Marketing Systems & CRM Infrastructure

• Maintain marketing workflows and automation systems
• Support lead tracking and reporting
• Ensure marketing data and reporting systems remain organized

Reporting & Metrics

• Monitor marketing campaign performance
• Maintain marketing dashboards and reporting
• Provide performance insights to leadership

Team Leadership

• Supervise and guide the In-House Marketing Coordinator
• Ensure marketing initiatives are executed consistently and professionally
• Coordinate marketing efforts across internal teams

We are looking for someone who is organized, proactive, and execution-focused.

Ideal candidates will have:

• 2–5 years of marketing experience (agency or in-house)
• Experience coordinating and executing marketing campaigns
• Strong organizational and project management skills
• Experience creating or coordinating professional marketing materials
• Familiarity with digital marketing tools and email marketing platforms
• Ability to manage multiple marketing initiatives simultaneously

Helpful but not required:

• Experience with CRM platforms such as Lawmatics
• Basic video editing or video coordination experience
• Experience working within established brand guidelines
• Marketing experience in professional services (law, finance, healthcare)

Polaris Estate Planning & Elder Law is a mission-driven law firm dedicated to helping families protect what they’ve built and prepare for life’s most important transitions with clarity and confidence. Based in Missouri and serving clients throughout the St. Charles and St. Louis areas, our firm focuses exclusively on estate planning, elder law, asset protection, probate, and long-term care planning.

We are not a volume-based law firm.

We are a relationship-based planning firm.

Our team works with individuals and families who want more than just documents — they want a thoughtful plan that protects their loved ones, avoids unnecessary court involvement, and prepares for the realities of aging, long-term care, and unexpected life events.

Our mission is simple:

To help families make wise legal and life decisions before a crisis forces them to. We don’t just prepare documents — we help families protect their future, their legacy, and the people they love most.