Marketing - Manager of Client Marketing
FRANKLIN ENERGY SERVICES LLC
PORT WASHINGTON, WI
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JOB DETAILS
LOCATION
PORT WASHINGTON, WI
POSTED
30+ days ago
of Client Marketing Occupational Category: Please choose the most
appropriate choice based on the Job Title and Description. Duties and
Responsibilties of Job: As a combined organization, Franklin Energy and
AM Conservation Group is undertaking what is perhaps the central
challenge of our times - to help drive the transition to net-zero carbon
economies while ensuring that no working families, businesses, or local
communities are left behind. To do that, we are the utility industry's
top provider of turn-key energy efficiency and grid optimization
programs and products, all of which contribute to reducing carbon and
waste and, at the same time, free-up resources for creating more
innovation investment and jobs. With over 26 years in business, we have
more than 1,300 experts across the United States and Canada, with
warehouses on both coasts. The organization's integrated in-house
services provide deep personalization and insights, helping energy
partners achieve their carbon-reduction and energy productivity goals.
We believe the organization's most "precious resources" are its
people. We pledge a relentless pursuit to embody a culture that
acknowledges, recognizes, and infinitely seeks to understand the unique
differences of its people. We are committed to creating employee
experiences that continually attract and embrace a multiracial,
multicultural, and multigenerational workforce that promotes outstanding
performance and mirrors our diverse partnerships, clients and
communities we serve. Position Summary With an emphasis on internal and
external client service, this role is accountable for achieving
marketing results for contracted work serving specific clients and
segment or geographic focus areas, across the Franklin and AM companies.
As a Client Marketing Manager, you may have responsibility for working
directly with program managers, staff, clients, and utility
representatives to develop marketing strategies and tactics that deliver
to program and client goals. If you love creative problem solving, a
fast-paced work environment, building relationships with some of the
most passionate professionals in the business and digging into data to
activate insights that innovate marketing, this is the role for you!
Essential Duties and Responsibilities This list of duties and
responsibilities is not all-inclusive and may be expanded to include
other duties and responsibilities, as management may deem necessary from
time to time. * Accountable for the overall marketing performance to
goal for the programs and initiatives under your leadership. * Be
primary client facing marketing leader for your assigned accounts or
area * Collaborate with clients, market strategists and other internal
experts to develop marketing plans and promotional strategies that drive
program participation, pipeline, and program targets. Oversee the
deployment of marketing campaigns in coordination with internal creative
and delivery staff and external advertising agencies. * Initiate
campaigns and tactics with the marketing project management system,
prepare campaign strategy briefs and work with the marketing delivery
and operations team to enter and manage creative requests so that
campaigns are delivered on-time, on strategy and on quality. *
Facilitate the workflow and approval of marketing materials from
multiple internal and external parties. * Work with program management
and finance to develop, maintain and manage to marketing budgets. *
Develop, manage, and utilize plan to goal tools to ensure efforts are on
track.. * Review, analyze and communicate results of marketing
promotions to determine level of success for each effort and identify
areas to improve and innovate for your programs and clients. Use data
and analysis to improve the success rate of marketing campaigns and
initiatives. * Mentor and coach d veloping marketing leaders on the
client To view the full job description please use the link below.
https://www.aplitrak.com/?adid=YmJnZW5lcmljLjgzNDI3Ljg3NzBAZnJhbmtsaW5lbmVyZ3ljb21wLmFwbGl0cmFrLmNvbQ
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Online:
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About the Company
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