Position Overview:

The Marketing Manager is responsible for executing marketing campaigns that grow the visibility, relevance, and engagement of Girl Scouts of Connecticut. This hands-on role drives paid and organic media strategies, creates an integrated paid marketing plan across social and other media channels and manages content creation and influencer programs. The role leverages analytics to optimize performance and strengthen community engagement.

Key Responsibilities:

Digital Campaign Management:

• Lead the development and execution of an integrated paid marketing plan that includes social media, search, display, video, and other relevant media channels and presence.
• Oversee the planning, implementation, and optimization of organic and paid campaigns to drive membership, program participation, and fundraising goals.
• Manage relationships with external vendors and agencies to ensure effective execution and ROI.
• Coordinate paid campaigns with organic social strategies and other marketing initiatives to maximize impact and reach and in alignment with national efforts.

Content Creation, Influencer Programs and Community Engagement:

• Launch and manage influencer programs and content creation initiatives to amplify stories and increase visibility.
• Develop and publish engaging digital content highlighting Girl Scouts, volunteers, alum, and community partners.
• Capture or curate graphics, photos, and short-form videos for social, web, and email campaigns.
• Oversee social media presence on group platforms, calendar events, mom boards, and other community spaces.
• Identify and implement additional social media opportunities beyond the main feed to expand reach and engagement.

Brand Governance:

• Ensure all marketing materials align with GSOFCT and GSUSA brand guidelines.
• Ensure all digital marketing campaigns are in line with brand guidelines and drive increase relevance in our communities.
• Responsible for overseeing the monitoring our brand image in all digital outlets.
• Ensure that our digital presence is relevant and aligned with the current needs of our membership.

Analytics & Optimization:

• Establish performance metrics for campaigns and provide regular reporting on results.
• Analyze engagement, conversion, and traffic data to inform ongoing strategy and optimization.
• Monitor social trends and community feedback to ensure content and campaigns remain relevant. Manage paid campaign budget alongside the Chief of Marketing and Communications.

Team Participation & Leadership:

• Contribute to key Marcom Team initiatives that enhance GSOFCT’s marketing capabilities.
• Mentor interns, overseeing their projects in collaboration with department leadership.
• Foster a culture that values diversity, equity, and inclusion across marketing efforts.

Required Skills & Qualifications:

• Experience:
  • Min 3 years of experience in digital marketing or social media management.
  • Proven expertise leading paid media campaigns and creating integrated digital marketing plans.
  • Experience launching influencer or ambassador campaigns.
  • Strong analytical skills to interpret campaign metrics and optimize performance.
  • Knowledge of managing social media groups, calendar events, and niche online communities.
  • Excellent writing, editing, and visual communication skills.
  • Mission-driven mindset and enthusiasm for empowering girls and building community.
• Education: Bachelor's degree in Business Administration, Marketing, Communications, or related field preferred.
• Technical Skills:
  • Proficiency in managing organic and paid social media channels, Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator).
  • Familiarity with project management tools.

Additional Job Requirements:

• Must be able to attend GS events across the state (min 1 / month)
• Must be a registered Girl Scout member.
• Valid Connecticut driver’s license and ability to travel statewide.
• Flexible schedule, including availability for evening and weekend work.
• Physical ability to lift up to 20 lbs and stand for long periods during events.
• Photography and videography experience is a plus.

WORK ENVIRONMENT:

• General office environment with close proximity to staff and a variety of community locations.