Marketing Manager

Marketing Manager

Full Time

Title: Marketing Manager

Status: Full Time

Shift: Daylight, Monday through Friday, 8:00 am - 4:30 pm, with on-call rotation

Location: Redstone@Home

Beyond being a Difference Maker and World Changer in the lives of our residents, here's what awaits you:

• Supportive Team: Enjoy a collaborative and positive work environment with excellent Staff to Resident Ratios.
• Paid Time Off
• Paid Parental Leave: Supports employees during special life moments such as the birth of a child or placement of a child for adoption or foster care.
• A Steppingstone to Career Advancement: With our Tuition Reimbursement & Scholarship Programs, our employees pursue their educational goals with financial assistance. We prioritize your growth with ongoing training, development programs, and a culture of learning and mentorship.
• Employee Recognition & Appreciation: We celebrate your contributions and hard work with appreciation programs and events.
• The Chance to Join an Organization that Cares: Redstone puts people before tasks. Our team of hard-working professionals value integrity and inclusion.
• Medical, Dental, and Vision Insurance: Choose a plan that suits your needs and family.

Click Here for a Full List of our Benefits!

What will I do as an employee with Redstone?

As the Marketing Manager, supporting the Redstone mission will include the following responsibilities:

• Sales, Marketing & Business Development

  • Drive Census Growth: Identify and develop new referral sources within hospital systems, physician offices, and the community to meet budgeted volume goals.

  • Full Sales Cycle Management: Lead the process from initial inquiry to program admission, ensuring a seamless handoff between navigation and intake coordinators.

  • Strategic Planning: Develop and execute an annual marketing plan based on competitive analysis and community needs assessments.

  • Account Strategy: Create customized account plans to maximize client satisfaction and retention through data-driven insights.

  • Community Engagement: Represent Redstone @ Home at networking events, trade shows, and community education seminars.

• Leadership & Brand Management

  • Team Leadership: Provide effective supervision, maintain active communication with staff, and uphold Redstone's core values and professional standards.

  • Brand Stewardship: Monitor and manage the Redstone @ Home brand, ensuring all external communications align with our mission.

  • Collaboration: Act as the primary liaison for power partners and external clients.

• Quality, Compliance & Operations

  • Regulatory Oversight: Stay current on Medicare/Medicaid funding and government regulations regarding home health and hospice.

  • Data Management: Utilize CRM and healthcare technology to plan, track, and document all marketing and referral activities.

  • Cross-Functional Support: Coordinate referral activity with Internal Nurse Navigators and SNF Navigators.

  • On-Call & Coverage: Participate in an on-call rotation and provide referral management support during the absence of Account Executives.

What do I need for this role with Redstone?

• Associate's degree in business, marketing, or nursing.
• Experience in sales and marketing.

What makes Redstone unique?

• Serving Westmoreland County since 1980, Redstone is a name people have grown to know and trust. We offer a full array of services for ages 55+ including Retirement Living, Personal Care, Long Term Care & Rehabilitation, and Redstone@Home Hospice, Home Care & Home Health Services.
• A non-profit faith-based organization, Redstone employs a philosophy based upon a ministry of caring and treating each resident with respect and dignity.
• Our collaborative approach modeled by our Leadership reflects our Core Values: Respect, Quality, Truth, Teamwork, Life Balance and Life-Long Learning.
  
  

We are excited and proud to announce, Redstone Presbyterian SeniorCare is a Great Place to Work Certified Organization!

Redstone Presbyterian SeniorCare and its Affiliates is an Equal Opportunity Employer and follows a practice of affirmative action in promoting equal employment opportunity. Redstone Presbyterian SeniorCare and its Affiliates do not discriminate on actions involving recruiting, hiring, training, on-the-job treatment and promotion.