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Marketing Manager (B2B SaaS startup) - Hybrid

Jobot

Carlsbad, CA

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JOB DETAILS
SALARY
$170,000–$210,000 Per Year
LOCATION
Carlsbad, CA
POSTED
7 days ago
Hybrid opportunity!

This Jobot Job is hosted by: Katherine Krull
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $170,000 - $210,000 per year

A bit about us:

Our client is a profitable, fast-growing B2B SaaS company seeking a hands-on Head of Marketing to drive demand generation, SEO, SEM, and content initiatives while building a scalable marketing function. This hybrid role (2–3 days on-site in Carlsbad, CA) reports directly to executive leadership in a fast-paced, high-impact environment.

Job Title: Marketing Manager
Job Location: Carlsbad, CA
Work Schedule: Hybrid; 2–3 Days On-Site
Pay Range: $170k–$210k OTE inclusive of Performance-Based Bonus/Commission + Equity + Comprehensive Health Benefits + 401(k)

Must Have:
  • 4+ years of B2B SaaS marketing experience
  • Hands-on SEO experience driving sales-qualified leads and pipeline
  • Experience managing SEM/paid acquisition programs
  • Strong copywriting and basic design skills
  • Proficient with HubSpot, GA4, GSC, WordPress
  • Previous startup experience

Preferred:
  • Familiarity with Elementor,
  • Familiarity with modern data platforms (Snowflake, Databricks, dbt),
  • Partner co-marketing experience
  • Exposure to events marketing
  • Experience selling to technical leadership


Why join us?

High-impact marketing leadership role where you build and own the company’s first scalable marketing engine
Competitive compensation: strong base salary + performance-based bonus/commission + equity
Comprehensive benefits package with excellent medical coverage and 401k
⚙️ Hands-on, dynamic environment—execute SEO, SEM, content, and demand generation initiatives that directly drive pipeline
True autonomy: shape strategy, implement your playbook, and influence growth outcomes across the business
Collaborative, supportive culture with direct access to executive leadership and close partnership with Sales
Profitable, fast-growing B2B SaaS company with high upside and opportunity to scale a marketing team
Opportunity to develop and grow your career while building best-in-class marketing processes from the ground up
Lean, startup-style organization—fast decisions, minimal bureaucracy, and freedom to make an impact

Job Details

We are seeking a hands-on Head of Marketing to lead demand generation, SEO, SEM, content, and marketing operations in a fast-growing B2B SaaS company. This role is central to pipeline growth, brand presence, and building a scalable marketing function, partnering closely with Sales and executive leadership to drive measurable business outcomes.

REQUIREMENT: Hybrid role with 2–3 days per week on-site in Carlsbad, CA.

What You’ll Do
  • Own Marketing Operations: Execute SEO, SEM, content creation, webinars, and demand generation campaigns while ensuring measurable ROI and pipeline impact.
  • Demand Generation & Paid Media: Build and manage paid search and display campaigns, landing pages, ad copy, and CAC guardrails.
  • Content & Thought Leadership: Translate subject-matter expertise into lead magnets, case studies, videos, eBooks, and whitepapers.
  • Event Marketing: Turn events into meetings and opportunities through pre-booking, on-site capture, and post-event follow-ups.
  • Marketing Ops & Analytics: Manage attribution, forms, routing, enrichment, personalization, and dashboards to optimize performance.
  • Cross-Functional Collaboration: Work closely with Sales and executive leadership to align campaigns, messaging, and pipeline objectives.
  • Process Improvement: Recommend and implement enhancements to marketing workflows, systems, and campaign strategies.
  • Leadership & Influence: Act as the marketing authority—communicating clearly, driving outcomes, and building credibility while laying the foundation for a future marketing team.

The ideal candidate is a marketing professional with B2B SaaS startup experience, ideally having reported directly to the Head of Marketing. They are ready to take the next step in their career by leveraging their broad marketing expertise to drive growth in a fast-paced, high-impact environment, with the opportunity to build and lead their own marketing team in the future.

Must Have:
  • 4+ years of B2B SaaS marketing experience
  • Hands-on SEO experience driving sales-qualified leads and pipeline
  • Experience managing SEM/paid acquisition programs
  • Strong copywriting and basic design skills
  • Proficient with HubSpot, GA4, GSC, WordPress
  • Previous startup experience

Preferred:
  • Familiarity with Elementor,
  • Familiarity with modern data platforms (Snowflake, Databricks, dbt),
  • Partner co-marketing experience
  • Exposure to events marketing
  • Experience selling to technical leadership


Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

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About the Company

J

Jobot

Jobot is on a mission to connect good people with good jobs. By combining AI-powered technology with the expertise of Jobot Pros, our experienced recruiters, we help you find career opportunities that align with your goals and values.

Founded in 2018 and employee-owned since 2024, Jobot is committed to fostering a culture of kindness, respect, innovation, and connection.  As an industry leader, we’ve been recognized as a top workplace by Forbes, Fortune, USA Today, and Staffing Industry Analysts (SIA).

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COMPANY SIZE
100 to 499 employees
INDUSTRY
Staffing/Employment Agencies
FOUNDED
2018
WEBSITE
http://www.jobot.com