Marketing Insights Program Manager (Remote)

Title: Program Manager

Location: Work from Home – occasional travel (>5% of the time) may be required

Schedule: Mon – Fri, 9:00AM – 5:00PM EST

Note: This is a W2 contract role – this role is NOT open to 1099, C2C, or 3 rd party candidates

This role will partner with Merchandising with category insights. They will be responsible for;

· Mining secondary insights and AI tools to address merchant-driven category and subcategory insights questions

· Developing and executing primary research (both qualitative and quantitative) for category teams

· Planning research agendas in collaboration with business partners

· Use storytelling to turn insights into a compelling narrative that steers decision makers towards what customers want/need

· Serve as a Subject Matter Expert in consumer research and category strategy

A core responsibility of this role would be creating and managing category specific agent banks within Simile, including:

· Category and Subcategory Buyers

· CVS Store Brand Buyers, explicitly modeled alongside competitive store brands

· Competitive Private Label Buyers, where available

These agent banks would enable consistent evaluation of store brands relative to competitors, faster, more scalable category insights, and a deeper understanding of store brand choice drivers and trade-offs at a category level. This capability does not exist today and represents a meaningful step forward in applying AI to merchandising strategy.

Position Qualifications:

· 7+ years of relevant experience planning, analyzing, and providing successful qualitative and quantitative customer research across a variety of methodologies that meets partner goals, including strong analytical skills

· A strategic mindset with the ability to connect insights across a variety of data sources

· Compelling communication and storytelling skills

· Independent program management skills

· Ability to communicate clearly and effectively across internal team members, collaborators, and vendor partners

· Familiarity with a range of research methodologies and analysis techniques (focus groups, shop-alongs, ethnographies, MaxDiff, Turf, Monadic testing, etc.)

· Prior Consumer Packaged Goods (CPG) or retail or category experience preferred

· Experience choosing, managing, and working with research vendors, or experience at a market research vendor preferred

· Experience working in a complex organization across a variety of partner groups preferred

· Experience with PowerPoint, Word, and Excel preferred

· A minimum a Bachelor’s Degree in a relevant field

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