Marketing Content Writer

Job Title: Marketing Content Writer
Location-Type: Remote - 15-20 hrs/week (flexible hours, can be done off hours, communicating via Slack)
Start Date Is: March 2nd
Duration: 4-month contract (potential to extend)
Compensation Range: $30/hr – $35.75/hr W2

Job Description:
The Marketing Content Writer will produce high-quality, SEO-driven organic content to support multiple online degree programs and increase web traffic, engagement, and conversion.

3 Open Positions:

• 1 Content writer - marketing content focused / very broad
• 1 Content writer - tech & business focused
• 1 Content writer - education / lifestyle / psychology focused

Day-to-Day Responsibilities:

• Write primarily long-form blog content (approximately 90% of workload)

• Produce mid-funnel, keyword-focused content designed to drive conversion

• Create thought leadership and awareness content featuring faculty expertise

• Translate complex academic and technical topics into audience-friendly narratives

• Work from SEO-led content briefs and expand them through independent research

• Optimize content for SEO, internal linking, AI Overviews, and LLM retrievability

• Interview faculty members and subject matter experts to incorporate quotes and insights

• Manage batches of assignments and meet rolling deadlines asynchronously

• Collaborate with SEO and organic marketing stakeholders via Slack

Requirements:

• Must-Haves:

  • 3–5 years of experience in organic content marketing or content writing

  • Strong portfolio demonstrating narrative-driven, well-structured content

  • Proven experience writing SEO-optimized blog content from scratch

  • Knowledge of keyword strategy, internal linking, and search intent

  • Experience writing for complex or technical topics in a clear, accessible way

  • Familiarity with AI content optimization (AIO/GEO, LLM retrievability)

  • Excellent written communication and self-management skills

  • Comfortable working asynchronously and collaboratively

• Nice-to-Haves:

  • Experience writing for higher education subject matter

  • Advanced SEO skills, including keyword research and SERP analysis

  • Subject-matter experience in one or more areas:

    • Tech or data science

    • Business or MBA-related topics

    • Counseling, psychology, mental health, or social work