Marketing Analytics Specialist
Lancesoft
Indianapolis, IN(remote)
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JOB DETAILS
SALARY
$20
LOCATION
Indianapolis, IN
POSTED
25 days ago
Role Summary
The Marketing Analytics Specialist is responsible for transforming marketing data into actionable insights that improve campaign performance, pipeline visibility, and strategic decision-making. This role partners closely with the Marketing Automation team, Digital Campaign Managers, Salesforce/IT teams, and business stakeholders to build dashboards, manage marketing data structures, and ensure high-quality reporting across platforms including Snowflake, Salesforce, Salesforce Marketing Cloud, Salesforce Data Cloud, Datorama and Power BI.
This role combines hands-on analytics execution with strong data management, data quality, and stakeholder collaboration skills, supporting both day-to-day reporting and longer-term analytics maturity.
Key Responsibilities
Marketing Analytics & Reporting
•Design, build, and maintain Power BI dashboards to support marketing performance reporting, including campaign performance, funnel metrics, lead lifecycle, attribution, and audience insights.
•Translate business questions into clear KPIs, metrics, and reporting views aligned to marketing and sales objectives.
•Perform analysis to identify trends, insights, optimization opportunities, and data-driven recommendations for campaigns and programs.
•Support executive, leadership, and operational reporting needs with accurate, timely, and well-documented dashboards and metrics.
Salesforce, Marketing Cloud, and Data Cloud Support
•Create and maintain Data Extensions in Salesforce Marketing Cloud to support audience segmentation, campaign analysis, and reporting needs.
•Support Salesforce Data Cloud use cases by contributing to data model alignment, calculated insights, and audience-related reporting requirements.
•Partner with Marketing Operations and IT to ensure data flows across Salesforce CRM, Salesforce Marketing Cloud, Data Cloud, Snowflake, and Power BI are accurate, timely, and analytics ready.
•Validate and troubleshoot data discrepancies across Salesforce, Marketing Cloud, Data Cloud, and downstream reporting outputs.
•Support documentation of data structures, field definitions, metric logic, and audience-related attributes to ensure consistency across platforms and reports.
Data Quality & Governance
•Contribute to marketing data governance efforts by helping define standardized metrics, naming conventions, and reporting best practices.
•Monitor data quality and flag issues related to completeness, accuracy, or consistency.
•Partner with stakeholders to improve data hygiene and reporting reliability over time.
Collaboration & Enablement
•Work closely with Campaign Managers, Marketing Operations, Marketing Communication, and Analytics teams to align reporting with business needs.
•Support training and enablement by explaining dashboards, metrics, and insights to non-technical stakeholders.
•Provide ad hoc analysis for campaigns, pilots, and strategic initiatives as needed.
Required Qualifications
•Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or a related discipline.
•3+ years of experience in marketing analytics, business intelligence, or a related analytics role.
•Hands-on experience with Power BI and Datorama, including data modeling, DAX, and dashboard creation.
•Experience working with Salesforce CRM data (Leads, Contacts, Campaigns, Opportunities).
•Experience creating or managing Data Extensions in Salesforce Marketing Cloud or similar marketing automation platforms.
•Strong SQL or data manipulation skills.
•Ability to clearly communicate insights and recommendations to technical and non-technical audiences.
Preferred Qualifications
•Experience supporting enterprise marketing organizations or a Center of Excellence model.
•Familiarity with lead lifecycle reporting, funnel metrics, and campaign performance measurement.
•Experience working with Salesforce Data Cloud concepts such as unified profiles, calculated insights, or audience data (hands-on or analytical support).
•Experience working with multiple data sources and integrating them into a centralized reporting layer.
•Exposure to marketing automation platforms such as Salesforce Marketing Cloud, Eloqua, or similar.
•Experience with data governance, metric standardization, or analytics documentation efforts.
Core Skills & Competencies
•Marketing analytics and performance measurement
•Power BI and Datorama dashboard development
•Salesforce, Marketing Cloud, and Data Cloud data structures
•Data modeling and data quality management
•Cross-functional collaboration
•Strong attention to detail and documentation
•Ability to balance strategic thinking with hands-on execution
About the Company
L
Lancesoft
We are a $125 Million, NMSDC-certified Minority & Woman owned Workforce Solutions Company headquartered in the DC metro area with presence across US with global presence - Canada, Mexico, India, UK, Malaysia, Indonasia, Hongkong, Singapore, UAE. We are specialized in providing Workforce Solutions, SOW project delivery, Engineering Solutions, Creative Services. We currently support 100+ Fortune companies globally and across multiple industry segments. We are currently supporting several massive programs across industry segment nationally/globally (Intel, Ally, AMD, QUALCOMM, Morgan Stanley, Kraft/ Mondelez, MNP, Amdocs, Dell, SanDisk, Medtronic, Becton Dickinson, GE, Lockheed Martin, UTC, L-3 Communications, Caterpillar, BMW, Mercedes Benz, National Grid, Dominion, Energy Future Holdings, PSEG, 3M, Fidelity, Aetna, Humana, Johnson & Johnson, Pfizer, Merck etc).
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.
COMPANY SIZE
2,000 to 2,499 employeesINDUSTRY
Staffing/Employment Agencies
FOUNDED
2000
WEBSITE
http://www.lancesoft.com/