Marketing Analyst
Careerscape
New York, NY(remote)
Our client, a cutting-edge digital agency, is looking for a Marketing Analyst to help guide their marketing decisions through data analysis and market research. This remote position requires a detail-oriented individual who can work independently while ensuring collaboration with the marketing and sales teams. The successful candidate will play a vital role in driving marketing initiatives that align with business objectives.
As a Marketing Analyst, you will utilize various analytics platforms to track the effectiveness of marketing campaigns, providing actionable insights. Your role will involve researching industry trends and consumer behavior to help shape future strategies. If you are analytical and have a passion for marketing, this position is an excellent fit.
Responsibilities
- Evaluate marketing data to identify patterns and make recommendations
- Create reports detailing campaign performance for leadership
- Work closely with creative teams to optimize marketing content
- Conduct competitive analysis to inform strategic planning
- Develop and present insights from data analysis to stakeholders
- Assist in managing and executing marketing campaigns
- Stay updated on industry trends and emerging marketing technologies
Requirements
- Bachelor's degree in Marketing, Statistics, or a related field
- At least 2 years of experience in a marketing analytics role
- Strong proficiency with data visualization tools like Tableau or Power BI
- Excellent analytical and critical thinking abilities
- Exceptional written and verbal communication skills
- Ability to work autonomously in a remote environment
- Experience with CRM and marketing automation tools
Benefits
- Attractive salary package with performance-related incentives
- Flexible remote working conditions and hours
- Health insurance coverage including mental health support
- 401(k) plan with employer contributions
- Ongoing training and career advancement opportunities
- Paid time off and holiday leave
- Dynamic and inclusive company culture