Manager, Audience Engagement & Publishing Operations, Amazing America
Sinclair Broadcast Group
Arlington, VA
Amazing America is a digital brand built on a simple idea: there’s always more to explore. Our curious adventurers travel the country to celebrate the people and places that make America extraordinary—from the iconic to the unexpected. We’re looking for genuinely good humans—curious, positive people who take pride in creating content that informs, entertains, and inspires. If you’re energized by telling stories that celebrate what makes America amazing you’ll fit right in.
As Manager of Audience Engagement and Publishing Operations, this role requires a deep understanding of editorial and publishing strategy, along with the ability to gather, analyze, and interpret performance data to inform decision-making. This is a highly strategic position, not a creative one. The ideal candidate is well-versed in the language of the internet, experienced in building and growing brands, and demonstrates a strong ability to translate audience insights into clear, actionable next steps that drive performance and engagement.
RESPONSIBLITIES
Establish and maintain a dynamic daily/weekly/monthly publishing plan informed by platform best practices with the aim to increase impressions/video views/engagements and grow audience.
Review all content prior to publishing to ensure accuracy, consistency, and alignment with Amazing America brand guidelines, so exceptional attention to detail, strong writing and grammar skills are a must.
Ensure all publishing best practices are consistently followed, including accurate tagging and categorization of content. Oversee keyword optimization, metadata, and content seeding in coordination with content creators to maximize reach and performance.
Coordinate social collaborations and content amplification with Sinclair’s network of local stations and external partners when relevant.
Lead communication between the team and the paid marketing team to identify content for boosting, facilitate promotion across internal channels, and develop strategies to drive awareness, increase viewership, and grow our audience.
Amplify our reach through always-on, audience-first Community Management that fosters meaningful conversation with our audience and use this to influence our brand’s content strategy. This includes responding to comments, moderating discussions, and encouraging dialogue among our followers.
Prepare and distribute regular social media performance reports, providing insights into reach, engagement, growth, and audience behavior. We don’t want to just know the data, we want our team to understand how to use that data to better reach our audience.
Analyze content performance and communicate findings back to the team.
QUALIFICATIONS:
Minimum 5-7 years of editorial experience in social media management, preferably at a publisher, network, or digital brand.
Operational excellence in managing multiple projects, including team calendars, publishing schedules, and editorial initiatives, while working in a fast-paced environment.
Deep understanding of building a digital social brand and expertise in media platforms, their algorithms, and audience-building strategies.
Strong analytical skills with the ability to turn data into actionable steps and communicate strategy effectively across teams.
Solid editorial judgement, excellent communication skills, quick thinking, adaptable, collaborative, disciplined, and resilient.
Proficiency with social media management tools (e.g. AirTable, Sprout Social,) creative presentation tools (Canva) and analytics platforms.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at
.About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.