LIBRARY COMMUNICATIONS SPECIALIST, University Libraries

• Manage the Communication’s Office Student Employee team, coordinating social media, design, and marketing projects focused on promoting student services and other library resources.
• Develop social media strategies and plans, creating, scheduling, and monitoring content across channels and integrating social media strategies into larger communications campaigns. 
• Ensure social media plans include appropriate content for all library audiences and advance the library’s strategic goals.
• Produce written, visual and multimedia content for various communications channels, including print collateral, outreach materials, social media and web content, and digital and in-person signage. 

• Partner with library staff to promote library services and elevate their professional expertise and activities. 
• Provide communications support to promote and execute library events, workshops, and other campus outreach and to engage event attendees. 
• Execute regular marketing campaigns promoting library services, events, and special initiatives, and support the distribution of promotional materials.

• Distribute guidance and templates and facilitate internal information sharing. 
• Participate in internal communications projects to encourage staff engagement
• Support staff in the creation of communications materials to ensure quality, messaging and brand consistency.
• Coordinate requests and review processes for printing, promotional materials, multimedia projects, and other interdepartmental projects. 
• Draft materials that build support for and awareness of library programs and student services among donors, partners, and peer institutions. 
• Maintain a bank of photography, statistics, and anecdotes to be used in communications materials.

• Track and analyze the performance of digital communications and social media efforts. Provide regular reports and recommendations for improvement.
• Contribute to and maintain editorial calendars. 
• Support the creation and adherence to communications workplans. 
• Perform other communications-related duties as assigned.  

• Bachelor’s degree
• 1-3 years of experience in public relations, marketing, advertising, or another communications-related field
• Strong interest in social media marketing and trends
• Proficiency with basic design tools, photo editing software, and short-form video creation
• Comfort working on a collaborative team and with many project partners. Experience being a team leader a plus
• Strong writing and editing skills, and attention to detail
• An understanding of branding, visual identity, and storytelling 

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.