Lead Product Manager

Lead Product Manager

Duration: Long term

Location - NYC, Baltimore MD, Charlotte NC, Wilmington (DE), Dallas TX
Job Description

Platform Strategy & Roadmap

• Own the multi-year roadmap and enhancement backlog for Adobe Campaign and Adobe
• Journey Optimizer.
• Drive the organization beyond traditional batch messaging toward more integrated
• journey capabilities.
• Prioritize scalable enhancements that serve multiple lines of business.
• Balance platform stability and technical debt with high-impact capabilities.
• Data & Architecture
• Partner with Data Engineering to define event triggers and data structures that support
• personalization.
• Translate business needs into clear technical requirements and acceptance criteria.
• Ensure the platform can support increasingly dynamic and responsive communications.
• Governance & Standards
• Establish standards for reusable templates, communication fatigue rules, and cross
• channel frequency management.
• Define and govern the data elements and triggers that power customer
• communications.
• Partner with Compliance and Legal to ensure communications meet regulatory and
• privacy standards.

Execution & Adoption

• Lead structured quarterly planning and backlog refinement.
• Monitor platform performance and proactively identify optimization opportunities.
• Champion adoption of Adobe Campaign and Adobe Journey Optimizer across the
• organization.
• Develop and deliver training, documentation, and best practices.
• Serve as the key point of contact for Adobe partnership discussions, staying ahead of
• product releases.

What You Bring

• 7+ Years of experience in product management specifically within MarTech, digital
• platforms or customer experience technology.
• Hands-on experience with Adobe Campaign, Adobe Journey Optimizer, or similar
• enterprise communications platforms.
• Experience owning digital platforms or enterprise capabilities, with a focus on building
• scalable solutions that serve multiple stakeholders. You are comfortable partnering
• across business, marketing, and engineering to champion and drive decisions.
• Experience navigating TCPA, CAN-SPAM, and CCPA/GDPR compliance within a highly
• regulated industry (Financial Services preferred).
• A track record of building A/B testing and multivariate testing capabilities directly into
• the communication lifecycle. 
• Strong understanding of data-driven communications and trigger-based engagement.
• A track record of independently driving initiatives from concept through delivery.