Lead Operations & Conversion Steward

• Direct content strategy for TikTok, YouTube, and streaming TV platforms (Apple TV, Prime Video, Hulu).
• Meta ads / social media paid ads in general.
• Build content calendars and campaign strategies.
• Coordinate content utilization across all marketing channels.

• Build strategic relationships with local architects, builders, realtors, interior designers.
• Develop partnerships generating qualified referrals.
• Network at local events to build our presence.
• Organize high-touch marketing events.

• Support our SEO professional with rapid content and data delivery.
• Collaborate closely with Aaron at Accell (videographer) on content and campaign strategy.
• Provide conversion data to optimize all marketing channels.

• Organize and track leads from all sources.
• Implement qualification systems for six-figure opportunities.
• Build dashboards showing real-time lead flow and conversion metrics.
• Design systems moving leads from inquiry to signed contract.
• Develop nurture sequences increasing show and close rates.

• Build scalable processes for 3-crew operations.
• Implement CRM workflows and automation.
• Create SOPs for lead handling.
• Integrate with our AI software (January 2026).
• Document all processes.

• Deep analysis of regional competitors.
• Monitor pricing, positioning, and marketing strategies.
• Understand why deals win or lose.
• Support pricing strategy with market data.

• Strategic Thinker: Understand what content performs on TikTok, YouTube, and streaming TV. Can direct content strategy even if you're not creating it yourself.
• Relationship Builder: Natural networker who builds genuine local partnerships. Comfortable representing our brand at events.
• Fast Executor: Move quickly, test rapidly, juggle multiple projects.
• Conversion Expert: Build funnels, design landing pages, understand high-ticket sales cycles.
• Systems Builder: Expert with CRMs, automation tools, and workflow builders. Document everything clearly.
• Tech Savvy: Google Analytics, Meta Business Suite, TikTok/YouTube analytics, tracking tools, AI platforms.
• Sales-Minded: Understand what closes six-figure deals. Construction/home services experience strongly preferred.

• 3+ years in marketing strategy, lead generation, or growth for high-ticket services ($50K+).
• Proven track record directing revenue-generating campaigns.
• social media paid ads spend experience 
• Experience building business relationships and partnerships.
• Strong project management skills.
• Self-directed, metrics-driven.

• Construction/landscape industry experience.
• Experience with streaming TV advertising.
• Understanding of TikTok/YouTube platform dynamics.
• Established Coeur d'Alene/Spokane network.
• Faith-centered comfort.

• Lead flow audited.
• Systems organized.
• Competitive strategies executing.
• 3-5 new opportunities identified.
• Local partnerships starting.
• Content strategy in place.

• Lead response improved.
• Consultation rates higher.
• Content strategy executing on TikTok/YouTube.
• 2+ partnerships activated.
• Competitive intelligence applied.

• Conversion rate improved to 30%.
• Content-producing leads.
• Partnerships generating referrals.
• 3+ six-figure projects closed.
• Streaming TV tested.

• Full operational hub.
• 3-5 new channels producing.
• TikTok/YouTube established.
• Consistent partnership leads.
• Processes documented.
• Ready to scale to 3 crews.
• Meaningful market share gained.

• 9am-5pm Monday-Friday schedule.
• Faith-centered culture valuing whole-person wellness.
• In-office environment fostering collaboration and rapid execution.

• Competitive base.
• Commissions tied to content performance, partnership leads, and closed revenue. (No ceiling)
• Monthly bonuses for conversion and lead targets. (find us a job for 500k ---> Get a check for $5,000.00) happens all the time.

• IN-DEPTH COMPETITIVE ANALYSIS (Required for Interview): Exhaustive research on landscape firms in our market. Compare against Cross Creek (cdalandscape.com, Instagram @208landscape). Identify strengths, weaknesses, opportunities. Present actionable strategies at interview.
• 90-Day Action Plan: Based on research, outline exactly what you'll do. Include goals, milestones, metrics, systems, content strategy, partnership targets.
• Conversion Audit: Review our website/social. Identify 3-5 immediate improvements with reasoning.
• Tech Stack Proposal: Exact tools and systems you'd implement. Show dashboards, tracking, workflows, AI integration.
• Cover Letter: Why a faith-based landscape company? Why should we choose you?

Cross Creek started with a promise made on a cold bathroom floor - a commitment to follow Jesus wherever He led, even when the path seemed impossible. What began as one man knocking on doors in Coeur d'Alene with nothing but faith and a borrowed trailer has grown into a $2.5 million luxury landscape design and build firm with offices in Coeur d'Alene, Idaho and Spokane, Washington, and plans to expand further. But growth was never the goal. Bringing heaven to earth was. We exist because Jesus Christ is the way, the truth, and the life. He rescued our founder from darkness and gave him a vision - not just for a business, but for a life surrendered to obedience. Every project we take on, every client we serve, every decision we make flows from that surrender. This isn't a company that happens to have Christian owners. This is a ministry that designs and builds outdoor living spaces. Today, we transform luxury landscapes along lakefronts and golf courses throughout North Idaho and Eastern Washington, creating places where families gather, memories form, and heaven touches earth. Our work includes custom hardscaping, outdoor kitchens, water features, and complete landscape installations. We're not the biggest firm. We're not trying to be. We're trying to be faithful - to Jesus, to our clients, to our team, and to the craft itself. That means excellence without compromise. Premium materials and craftsmanship. Designs that marry beauty with function. Installations that last generations. But it also means something deeper: treating every project as an act of worship, every client interaction as ministry, and every team member as family bought by the blood of Christ. Our field crews work four 10-hour days, Monday through Thursday, because we respect the physical demands of the work they do. Our office team works Monday through Friday, 9-5. Sundays are sacred. We believe you can build something exceptional without sacrificing everything else that matters. We're looking for people who see this work the way we do - not just as a job, but as a calling. People who take pride in their craft. Who show up with integrity. Who understand that putting their trust and hope in Jesus Christ means obeying Him in all things - including how we work, how we treat people, and how we build. If that resonates, we'd love to talk. Mission: To follow Jesus, and design some very cool stuff along the way. Purpose: Cross Creek Landscape exists to bring Heaven to Earth NOW. Vision: Build a community where everyone has a beautiful and safe place to call home. Our Values: Fervently love the Lord our God with all our heart, soul, mind and strength Love our neighbors as ourselves Keep the commandments of God Carry each other's burdens Worship the Lord alone Protect each other with prayer Command the enemy to flee - he is not welcome here when you see a need -> Help. Period.