Junior Field Marketing Coordinator

Key Responsibilities

Field Marketing Execution

• Assist in planning and executing local marketing campaigns, pop-ups, and brand activations.
• Support grand opening events, limited-time offers (LTOs), and seasonal promotions with on-site coordination.
• Distribute branded materials and promotional assets to stores and community partners.
• Capture and report field insights, customer feedback, and campaign performance metrics.

Community Engagement

• Build relationships with local organizations, schools, and influencers to drive grassroots awareness.
• Coordinate sampling events, street team activities, and collegiate ambassador programs.
• Represent the brand at local events, festivals, and community gatherings.

Brand Support & Collaboration

• Work closely with the Field Marketing Manager and store teams to ensure brand consistency.
• Collaborate with the social media and design teams to localize content and visuals.
• Maintain inventory of marketing materials and ensure timely replenishment.

Reporting & Optimization

• Track campaign KPIs and provide weekly reports on field activities and ROI.
• Suggest improvements based on market trends, customer behavior, and competitor activity.