Integrated Marketing Manager
FREEMAN
Dallas, TX
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JOB DETAILS
LOCATION
Dallas, TX
POSTED
30+ days ago
The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’ largest network of experts, The Freeman Company’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.
Summary
The Freeman Company is seeking a dynamic Integrated Marketing Manager to lead the creation of high-impact content and compelling case studies across Freeman’s Lines of Business, while also spearheading Organizer-focused marketing programs to drive our business forward. You’ll quickly immerse yourself in our diverse business landscape, gaining a deep understanding of our customer segments, comprehensive solutions, and family of innovative brands.
As a member of our fast-paced and collaborative marketing team, reporting directly to the Director of Marketing, you’ll play a critical role in bringing Freeman’s capabilities to life through compelling, insight-driven storytelling and scalable content and marketing programs. Your attention to detail, quality-focused mindset, and ability to translate complex solutions into clear, customer-focused narratives will be essential as you manage projects from concept to execution in a deadline-driven environment.
This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.
Essential Duties & Responsibilities
+ Develop compelling case studies: Create case studies that highlight Freeman’s solutions, combining engaging storytelling with impactful visuals
+ Content strategy and project management: Drive content creation kick-offs by aligning messaging, understanding client needs, scheduling calls with subject matter experts, and ensuring on-time delivery in line with marketing plans
+ Organizer-focused marketing programs: Support our Organizer audience initiatives as needed through channels like email, web, and social
+ Maintain and share content: Ensure case studies and other content are regularly updated and shared across the business via platforms like the case study library, content spreadsheets, and intranet
+ Create and maintain marketing materials: Develop marketing materials such as customer pitch decks, collateral, and presentations, ensuring they are up to date and aligned with business needs
+ Monitor industry trends : Stay informed on emerging research, trends, and competitive insights relevant to key buyers
+ Provide competitive insights: Collect and analyze competitive insights and feedback, sharing this data with the global marketing team to inform strategies
+ Event capture deliverables: Support video and photography capture for customer events, working closely with sales, clients, and marketing teams to ensure alignment to goals and budget for post-event deliverables
+ Special projects: Lead and support special Freeman brand initiatives, videos, milestone campaigns, and cross-LOB marketing programs as assigned
Education & Experience
+ Bachelor’s degree required with 5–8 years of marketing experience
+ Industry knowledge of conferences, tradeshows, corporate events, and experiential marketing — or strong core marketing skills to ramp up quickly
+ Experience developing messaging and storytelling for complex solutions and customer needs
+ Hands-on experience creating marketing assets such as case studies, pitch decks, event or webinar content, videos, and collateral
+ Self-starter with a high level of creativity, attention to detail, and project management skills
+ Strong skills in communication, writing and ability to work well cross-functionally ·
+ Outstanding organizational skills to define and run multiple projects with tight deadlines effectively within a fast-paced environment
+ Experience working with sales, product management, creative, content, and marketing stakeholders
What We Offer
The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
+ Medical, Dental, Vision Insurance
+ Tuition Reimbursement
+ Paid Parental Leave
+ Life, Accident and Disability
+ Retirement with Company Match
+ Paid Time Off
Diversity Commitment
At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.
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About the Company
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