Head of Social & Video
Time Out Group Plc
New York, New York
Head of Social & Video
Location: Hybrid, 2 days per week minimum in the New York office
Reports to: Managing Director NA
Salary: OTE of $140k-150k
About Us
At Time Out Group, we’re a leading global media and hospitality brand, inspiring people to discover and experience the best of the city. Through Time Out Media and Time Out Market, we connect audiences to the best food, culture, entertainment, and experiences around the world.
Role Overview
As Head of Social Media & Video Americas, you will own the social strategy, with specific emphasis on the US, across all platforms. Your focus is on video content and audience engagement resulting in indirect revenue generation and facilitating video partnerships. You’ll lead a talented team to deliver high-impact, platform-native campaigns, working closely with editorial, marketing, partnerships, and production teams. You’ll be the driving force behind innovation, analytics, and audience growth.
Key Responsibilities
Strategic Leadership
Develop and execute a social media strategy across YouTube, Instagram, X/Twitter, Facebook, and emerging platforms.
Lead social and video initiatives to successfully achieve business goals, including revenue, brand awareness/reach, and engagement.
Content Development & Innovation
Oversee production of high-quality, platform-native video and multimedia content.
Experiment with new formats, trends, and technologies to keep content fresh and engaging.
Lead from the front, regularly engaging and participating in video creation
Ensure Time Out Market Union Square and Dumbo are supported with a minimum of 1 post per week for the local market.
Audience Growth & Community Management
Drive follower growth, reach and engagement across all social channels.
Foster authentic community interaction, including moderation and audience feedback loops.
Team Management & Collaboration
Lead, inspire and develop a social media team of producers, editors, and community managers.
Work cross-functionally with editorial, marketing, commercial and data teams to align content and campaigns.
Data & Analytics
Establish KPIs, track performance, and produce actionable insights to inform strategy.
Report regularly on campaign and channel performance to senior leadership.
Brand & Compliance
Maintain a consistent brand voice and ensure compliance with industry regulations and platform guidelines.
Skills & Experience Required
Deep understanding of video-first social platforms, trends, and algorithms.
Confident and experienced in 1st hand social
Excellent knowledge of analytics tools (native and third-party) and how to use data to drive decisions.
Creativity in content development and storytelling, with an eye for emerging formats.
Comfortable working in a fast-paced, deadline-driven environment.
Desirable
Experience in paid social campaigns and influencer collaborations.
Proven track record leading social media strategy for a high-profile publisher, media company or video-led brand.
Strong leadership and people-management skills with experience building and motivating teams.
Understanding of SEO, digital publishing workflows, and cross-channel audience strategies.
Familiarity with rights management, copyright, and Americas/US publishing regulations.
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender identity; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
About Time Out Group plc
Time Out Group is a leading global media and hospitality business that inspires and enables people to experience the best of the city.
It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike. Today, it is the only global brand – with a local voice – dedicated to city life.
Through Time Out Media and Time Out Market – which are highly synergistic – the Company helps its large audience go out in the world's greatest cities with its curated content and experiences, and connects global brands as well as local talents with this valuable audience.
Time Out Media’s multiple digital and physical channels span websites, mobile, social media, videos, newsletters and Live Events. Across these channels, Time Out distributes its high-quality content – created and curated by a global team of local experts – around the best food, drinks, culture, art, music, theatre, travel and entertainment in over 350 cities and over 50 countries. The Company is monetising this global reach and its strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions to international, national and local brands and businesses. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust.
Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly becoming one of the city's most popular destinations. The success of Lisbon brought further expansion and there are currently 12 open Markets: in addition to Lisbon, there are sites in New York (in Brooklyn's Dumbo neighbourhood and in Manhattan's Union Square), Boston, Montreal, Chicago, Dubai, Cape Town, Porto, Barcelona, Bahrain, Osaka and Budapest. More Time Out Market locations are in the pipeline as the global expansion continues.
Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.