Group Product Marketing Manager, Organic Social Growth, Ads
San Francisco, CA
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 13 years of experience in social media marketing, content marketing, or a related field.
- 5 years of experience leading and managing a team of social media professionals.
Preferred qualifications:
- Experience developing and executing organic social media strategies for a B2B technology brand.
- Experience marketing to a C-level or VP-level audience at large, global enterprise companies.
- Expertise in community management and engagement on platforms such as YouTube, etc.
- Excellent investigative skills, with the ability to translate data into actionable insights and strategies.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and engaging content.
About the job
As the Group Product Marketing Manager of Organic Social Growth Marketing, you will be a key leader in shaping the presence of Google Ads across our social media landscape. You will be responsible for developing and executing an organic social media strategy that builds a vibrant community of engaged followers, establishes Google Ads in the digital marketing industry, and drives meaningful conversations with our audience. You will lead a team dedicated to proactive community management and be instrumental in distributing our flagship thought leadership content from Think with Google to an executive audience. You will require a creative and strategic leader with a passion for storytelling, an understanding of social media platforms, and ability to grow and engage online communities.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Define and execute a comprehensive organic social-media strategy for Google Ads across key platforms with an eye towards expanding our presence on emerging platforms.
- Lead a team focused on proactive community-management, fostering meaningful conversations, and engaging with our audience to build a loyal and active following.
- Develop and implement a content distribution plan to share our Think with Google thought leadership and other marketing narratives with a executive audience, driving engagement and brand-affinity.
- Establish a data-driven approach to track and measure the performance of our organic social-media efforts, providing insights and recommendations for continuous improvement.
- Partner with the content, campaigns, and product marketing teams to ensure our social-media presence is aligned with broader marketing initiatives and business goals.
About the Company
Build for everyone
Since our founding in 1998, Google has grown by leaps and bounds. Starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. These Googlers build products that help create opportunities for everyone, whether down the street or across the globe.
It starts with how we work together. We’re building a company where people of different views, backgrounds and experiences can do their best work and show up for one another. A place where every Googler feels like they belong.
So whether you develop new technology or creative campaigns, craft beautiful products or breakthrough partnerships, your work here is a chance to accomplish things that matter. Bring your insight, imagination, and healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
Benefits
We strive to provide Googlers and their loved ones with a world-class benefits experience, focused on supporting their physical, financial, and emotional wellbeing. Our benefits are based on data, and centered around our users: Googlers and their families. They’re thoughtfully designed to enhance your health and wellbeing, and generous enough to make it easy for you to take good care of yourself (now, and in the future). So we can build for everyone, together.
Learn more about Google’s benefits on this site featuring Googlers’ experience.
How we Hire
Google’s hiring process is an important part of our culture. Googlers care deeply about their teams and the people who make them up. In order to build for everyone, we know that we need a wide range of perspectives and experiences, and a fair hiring process is the first step in getting there.