General Manager
Aaction Rents
Santa Rosa, CA
Operational Leadership
Provide oversight across all store locations, shop operations, and dispatch
Ensure consistent execution of company standards, processes, and procedures
Support Store Managers and department leaders with clear expectations and accountability
Identify operational gaps and implement corrective actions
Quality, Safety & Compliance
Oversee company safety programs and compliance efforts
Conduct regular site visits to observe operations, equipment condition, and workflows
Ensure adherence to internal standards, manufacturer requirements, and regulatory obligations
Support development and ongoing improvement of Standard Operating Procedures (SOPs)
Performance & Continuous Improvement
Monitor equipment readiness, preventative maintenance, and quality metrics
Reduce repeat service issues through root-cause analysis and follow-through
Address operational challenges with practical, long-term solutions
Provide regular operational reporting and insights to executive leadership
People & Culture
Support leadership development and training initiatives
Partner with Human Resources on policy enforcement, corrective action, and compliance
Promote a culture of accountability, teamwork, and professionalism across locations
Qualifications
Minimum 5 years of rental industry experience required
Demonstrated experience leading multi-location operations
Strong understanding of equipment standards, shop operations, and safety practices
Ability to lead through influence, structure, and consistency
Excellent communication, organization, and problem-solving skills
Comfortable working in a visible, hands-on leadership role
Valid California Driver's License with a clean driving record
Management certification and/or college education preferred
Aaction Rents is seeking an experienced General Manager to provide company-wide leadership across multiple locations and departments. This role is responsible for driving operational consistency, safety, quality control, and accountability throughout the organization.
The General Manager partners closely with the CEO and leadership team to ensure standards are executed consistently, processes are followed, and operations support long-term growth and stability. This position is ideal for a hands-on operational leader with strong rental industry experience who values structure, safety, and continuous improvement.