General Manager-Heavy Equipment Sales

About the Company

The company is a global leader in construction and heavy equipment, known for delivering innovative technology that advances productivity, safety, and sustainability across the industry.

The company operates across a strong regional footprint in the Northeast and Mid-Atlantic, with eleven branch locations serving key markets in New Jersey, New York, Pennsylvania, Maryland, and Delaware. The organization continues to invest in top-tier leadership to drive growth, enhance customer experience, and expand market share.

About the Position

The General Manager, Sales is a senior leadership role responsible for driving revenue growth, market expansion, and customer engagement across Southern New Jersey, Maryland, and Delaware.

Reporting to the Senior Director of Sales, this leader will develop and execute strategic sales initiatives, oversee a team of Sales Territory Managers, and build strong relationships with key customers and partners. The role is highly visible and instrumental in shaping regional performance and long-term commercial success.

Key Responsibilities

• Develop and execute sales strategies aligned with corporate growth objectives
• Lead, coach, and scale a high-performing team of Sales Territory Managers
• Drive sales and rental revenue growth across the assigned region
• Monitor sales performance, forecasts, and key metrics to ensure targets are achieved
• Build and maintain strong relationships with key accounts, prospects, and partners
• Negotiate contracts and successfully close complex deals
• Ensure high levels of customer satisfaction, retention, and service excellence
• Represent the organization at trade shows, industry events, and customer engagements
• Collaborate cross-functionally with marketing, operations, and product support teams

Requirements

• Bachelor's degree in Business, Marketing, or related field
• Minimum of 5+ years of sales management experience, preferably within construction equipment or heavy industry
• Demonstrated success leading teams and achieving revenue growth targets

• Strong leadership, coaching, and team development capabilities
• Excellent communication, presentation, and negotiation skills
• Strategic thinker with the ability to translate data into actionable insights
• Proven ability to manage performance in a fast-paced, results-driven environment
• High level of business acumen and customer focus

Benefits

• Base Salary: $165,000 – $175,000 (commensurate with experience and location)
• Comprehensive benefits starting Day 1: Medical, Dental, Vision, Life & Disability
• Employee discount programs (including major brands and services)
• Career advancement and leadership development opportunities
• Stability and growth within a globally recognized industry leader
• Opportunity to contribute to cutting-edge equipment and technology innovation