Event & Marketing Specialist

Primary Job Summary:  

The Event & Marketing Specialist provides essential support in executing high-quality events and marketing initiatives across the Tampa Bay Times and its affiliates. Working under the Event Production & Marketing Manager, this role manages day-to-day logistics, campaign execution, sponsor deliverables, administrative tasks and donor management system oversight. The Event & Marketing Specialist plays a key role in producing compelling communications, building engagement and ensuring that events and marketing efforts align with organizational goals, philanthropic programs and news initiatives.

This is a hands-on, detail-oriented role ideal for someone with strong communication skills, creative problem-solving abilities and a passion for both event logistics and strategic marketing execution. The role requires on-site presence at events, including setting up, tearing down and managing event aspects.

Key Responsibilities:

Event Coordination & Support

• Assist with planning and executing events, including logistics, vendor coordination, scheduling and on-site support.
• Set up, manage and tear down event spaces, ensuring smooth operations from start to finish.
• Support coordination of event timelines, communications and asset preparation (run-of-show, briefing documents, signage, scripts).
• Support fulfillment of sponsorship deliverables, ensuring accuracy and timely execution.
• Coordinate with internal teams to align event needs with editorial, philanthropy and business development priorities.

Marketing Execution & Content Creation

• Create and write content for press releases, email campaigns, social media, event promotions, website updates and other marketing materials.
• Maintain an organized editorial and content calendar across channels.
• Draft clear, compelling messaging that supports event attendance, audience engagement and brand visibility.
• Assist with graphic asset coordination, working with designers or templates to produce on-brand materials.
• Publish and schedule content across marketing platforms with consistency, accuracy and attention to detail.

Administrative & System Oversight

• Maintain and update donor management system records to ensure accurate tracking of donor interactions, sponsorships and event participation.
• Manage internal processes for creative asset requests, trafficking design materials to internal and external teams.
• Support general administrative functions, including meeting coordination, calendar management and documentation of workflows.
• Assist with budget tracking, invoice processing and vendor communications as needed.

Communications & Writing Excellence

• Craft audience-focused copy for diverse mediums, maintaining consistent voice and brand standards.
• Translate complex information into clear, accessible and engaging language.
• Proofread and quality-check all written content to ensure accuracy and professionalism.
• Prepare internal communications, event summaries, sponsor recaps and partner-facing materials as needed.

Data & Performance Tracking

• Track metrics for events, email campaigns, social media performance and audience engagement.
• Assist in preparing reports and dashboards that summarize key findings and recommendations.
• Support A/B testing, tracking and optimization of campaign performance.
• Maintain accurate databases and documentation related to events, sponsors, marketing activities and donor records.

Team Collaboration

• Work closely with the Event Production & Marketing Manager to support project workflows and deadlines.
• Collaborate with editorial, philanthropy and sponsorship teams to ensure alignment across initiatives.
• Participate in cross-departmental planning sessions and provide timely updates on tasks and deliverables.

Qualifications:

• Bachelor’s degree in marketing, communications, public relations, event management or related field.
• 1–3 years of experience in marketing, events, communications or similar roles (internships included).
• Excellent writing, editing and communication skills with a strong attention to detail.
• Experience with email marketing tools, social media platforms and event management software.
• Strong organizational and project management abilities with consistent follow-through.
• Ability to work in a fast-paced environment and handle multiple deadlines simultaneously.
• Basic understanding of marketing analytics and comfort working with data to inform decisions.
• Experience supporting events, sponsor deliverables or multi-team projects is a plus.

This hybrid position requires regular on-site presence for events. 

INDTBT

Benefits for Full-Time Eligible Employees

• Health coverage for you and your family through medical, dental and vision plans.
• 100% employer-paid short-term and long-term disability.
• 100% employer-paid basic life insurance.
• Supplemental life insurance.
• Tax advantages through flexible spending accounts that allow you to pay for specific health care and dependent care expenses with pre-tax dollars.
• Tax-deferred savings plan for retirement.
• A generous PTO program and much more.

How to Apply
Interested applicants can apply by selecting Submit or by visiting our career portal at https://corehr.hrcloud.com/TBT/#/jobs.