Email Specialist
FreemanLeonard
Dallas, TX
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JOB DETAILS
LOCATION
Dallas, TX
POSTED
30+ days ago
This role is in Plano, Texas and does not offer relocation. Local DFW candidates only.
Reporting to the Email/Lifecycle Marketing Manager, this position will play a hands-on role in building campaigns, maintaining list health, supporting reporting efforts, and ensuring high standards for quality and deliverability. The ideal candidate is both data-driven and creative, comfortable working across multiple brands in a fast-paced environment.
This is a full-time, direct-hire opportunity offering competitive compensation and benefits including medical, dental, vision, 401(k), paid time off, and professional development support.
Key Responsibilities
Email Campaign Development
- Build and deploy email campaigns across multiple brands using an email marketing platform
- Ensure emails render correctly across devices and email clients
- Schedule campaigns and automated flows in alignment with the marketing calendar
- Collaborate with creative and content teams to accurately implement campaign designs
- Maintain and organize reusable email templates to ensure consistency across brands
Campaign Execution & Optimization
- Draft compelling email copy and subject lines aligned with campaign goals
- Support promotional, transactional, and lifecycle email campaigns
- Assist with customer journey mapping and automation flow development
- Monitor competitor campaigns and industry trends to bring new ideas and best practices to the team
List Management & Deliverability
- Monitor list health metrics including bounce rates, unsubscribe rates, deliverability, and spam complaints
- Perform regular list hygiene activities including suppression management, segmentation updates, and re-engagement campaigns
- Support subscriber acquisition strategies while ensuring compliance with email marketing regulations (CAN-SPAM, GDPR, etc.)
- Identify deliverability risks and recommend improvements
Reporting & Analytics
- Compile campaign performance metrics including open rates, click-through rates, conversions, and revenue impact
- Assist with monthly reporting and campaign performance summaries
- Track and analyze A/B testing results to inform optimization strategies
- Analyze audience and campaign data to uncover trends and opportunities, providing actionable insights to improve performance
Quality Assurance
- Conduct thorough QA testing prior to deployment, including link testing, rendering checks, and personalization validation
- Maintain quality control processes to ensure brand and messaging consistency
- Proofread and review campaign content for accuracy and clarity
- Troubleshoot and resolve technical or content issues before launch
Qualifications
- Bachelors degree in Marketing, Communications, or a related field
- 24 years of experience in email marketing, digital marketing, or a similar role
- Experience working with email marketing platforms (Klaviyo experience a plus)
- Strong copywriting and proofreading skills with exceptional attention to detail
- Understanding of deliverability best practices, segmentation, and list management
- Analytical mindset with the ability to translate data into actionable recommendations
- Proficiency with Microsoft Office applications (Excel, Word, PowerPoint)
- Strong communication and collaboration skills
- Ability to manage multiple projects across multiple brands in a fast-paced environment
- Interest in emerging marketing tools and AI technologies that improve workflow efficiency
About the Company
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