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Email Marketing Specialist (Hybrid)

Cella

Washington, DC

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JOB DETAILS
SALARY
$35–$42 Per Hour
SKILLS
A/B Testing, Accidental Death and Dismemberment (AD&D), Benchmarking, Best Practices, CSS (Cascading Style Sheet), Calendar Management, Campaigns, Communication Skills, Customer Relationship Management (CRM), Email Campaign, Email Management/Administration, Email Marketing, Email Technology, Event Management, Forecasting, Genetics, HTML (HyperText Markup Language), Higher Education, Identify Issues, Interviewing Skills, Life Insurance, Marketing, Marketing Campaign, Marketing Communications, Marketing Strategy, Media Buying and Planning, Media Campaigns, Metrics, Multimedia, Newsletter, Nonprofit, Online Marketing, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Prescription Drugs, Press Releases, Project/Program Management, Regulations, Social Media, Staff Training, Strategic Planning, Technical Leadership, Test Plan/Schedule, Testing, Training/Teaching, Website Conversion
LOCATION
Washington, DC
POSTED
1 day ago
Location: Washington DC (hybrid; onsite T/W/Th)Job Type: 4-6 month contractCompensation Range: $35-42/hrBenefits : health/vision/dental, 401k, and more ( https://shorturl.at/GMPcb )On behalf of our client in the non-profit industry, we are seeking a Digital Marketing Manager to oversee the organization's email marketing activity, leveraging the association's email marketing service to inform and engage members and non-members through targeted outreach and campaigns. In this role, you will build, test, and execute email marketing communications, while utilizing data and metrics to inform strategy, create conversions, and bolster optimization. The Digital Marketing Manager also builds, tests, and deploys the organization's press releases and statements to media lists via Cision, the organization's media monitoring service.This position serves as the technical lead of the email service provider, troubleshooting technical issues and remedying solutions with the vendor and external consultants. The Digital Marketing Manager strategically plans email marketing campaigns working with stakeholders to reach targeted goals and benchmarks.Responsibilities:Strategy Development: Develop and execute comprehensive email marketing strategies to align with the organization's objectives to increase member and non-member engagement.Campaign Management: Oversee the planning, creation, testing, and execution of email marketing campaigns.Project Management: Manage the communication calendar to forecast email marketing campaigns to reduce email fatigue and audience overlap.Segmentation and Personalization: Utilize member data to create targeted and personalized email campaigns to increase open and click-through results.A/B Testing: Implement and manage A/B testing to optimize email performance, including subject lines and sender profiles.Analytics and Reporting: Analyze campaign performance metrics and provide actionable insights to improve future email marketing efforts.Compliance: Ensure all email marketing activities comply with industry regulations and best practices, including CAN-SPAM and GDPR.Technology Management: Stay current with email marketing technologies and trends to enhance marketing efforts. Serve as the lead point of contact for staff, troubleshooting problems with the email service provider and remedying issues working with internal and external stakeholders. Serve as the administrator for the email service provider while training staff to create and send newsletter campaigns.Social Media: Prepare robust social media plans for signature events to promote engagement and grow followers while fostering a community. Qualifications:Education: Bachelor's degree in marketing, communications, or a related field required.Experience: Minimum 4-5 years of digital marketing experience.Email Service Provider (ESP) Proficiency: Successful management of Informz.Media Monitoring & Tech: Proven experience building, testing, and deploying press releases and statements via Cision.CRM/Association Management: Direct experience with ClearVantage.Coding & Technical Skills: Knowledge of HTML/CSS.Industry Background: Experience in the higher education and/or nonprofit sector preferred.Performance History: Proven track record of developing and executing successful email marketing campaigns and managing a high volume of email marketing activity.Job ID: JN-022026-123693#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.

About the Company

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Cella