eCommerce Marketing Manager
Perry Ellis International
Miami, FL
Company Overview
Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
Position Summary:
As the Ecommerce Marketing Manager for 1P wholesale Retailer.com, you will be responsible for the end-to-end marketing execution of our retailer marketplace strategy, leading high-performance advertising efforts across our premier 1P partners. You will act as the primary lead for product discoverability and conversion on platforms such as Walmart.com, Macys.com, Kohls.com, and others, ensuring brand consistency across our diverse portfolio while driving measurable sales growth through sophisticated retail media management.
Key Responsibilities:
- Retail Media & Performance Marketing: Execute and oversee Sponsored Product and Sponsored Brand campaigns across Retail Media Networks (RMNs), performing weekly bid adjustments, keyword harvesting, and budget reallocations to maximize ROAS.
- Financial Stewardship: Partner closely with Finance to establish account-level budgets and manage budgets on weekly and monthly basis.
- Analytics & Reporting: Generate weekly performance snapshots and Monthly Executive Reports (EMR) to translate digital metrics into actionable business insights for senior leadership.
- Cross-Functional Leadership: Lead Ecommerce Business Review meetings, aligning Sales and Finance teams on shipment data, sales trends, and upcoming digital marketing opportunities.
- Social Proof Management: Lead Bazaarvoice campaigns and review sampling programs to drive product ratings and syndication, boosting consumer confidence and conversion.
- Product listings: integrate new products from our Salsify platform into 1P platforms such as Macys.com
- Operational Support: Provide ad-hoc support for 1P operations and merchandising initiatives, including Amazon-specific projects related to advertising campaigns.
Qualifications:
- Experience: 3-5 years of experience in eCommerce marketing, specifically within 1P Wholesale or Retail Media environments.
- Platform Expertise: Proven track record managing campaigns within Walmart Connect, Criteo, CitrusAd, or similar Retail Media Networks.
- Technical Proficiency: Advanced skills in Excel/Google Sheets and experience with ERP systems like NetSuite for financial tracking.
- Industry Knowledge: Familiarity with the apparel industry and the specific digital requirements of major retailers like Macy's, Kohl's, and Sam's Club.
- Tools: Experience with Bazaarvoice or similar review syndication and social proof platforms.
Personal Attributes:
- Analytical Mindset: Ability to pivot between high-level strategy and granular data optimization to drive ROI.
- Financial Acumen: Strong attention to detail regarding budgeting, invoicing, and fiscal accountability.
- Collaborative Communicator: Excellent verbal and written communication skills with the ability to align diverse teams (Sales, Finance, Marketing) toward common goals. Adaptability: A proactive self-starter who can manage multiple brands and retail platforms in a fast-paced environment.
Legal Disclaimer:
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
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About the Company
Perry Ellis International
Perry Ellis the brand was born from Perry Ellis the man. A man who was forward-thinking and fresh. Not mired in tradition. Who believed fashion was fun, and should never be taken too seriously. Patterns, pops of color, new shapes and never-before-seen styles—he embraced it all, rewriting the rules and redefining American sportswear. A constantly evolving pursuit of the unique, the modern, and above all, something to have fun with. That ethos earned him accolades—including the Coty Award for his first show in 1979, which he would go on to win 8 more times, and the CFDA Designer of the Year Award in 1982. And in 1984, he became the head of the CFDA—a major influence on designers then, and now, his legacy is one with the American fashion industry.
The Perry Ellis ethos hasn’t changed. Since that first unapologetically American collection in 1976, Perry Ellis clothes have been designed to be distinctively unexpected—clothing that stands out, but always appropriate. Made for the way people work, live, and play today—especially since, these days, those often happen all at once. Perry Ellis is a global lifestyle brand that includes a full sportswear collection as well as a full range of categories spanning fragrance, watches, footwear and more—but still believes, as Perry himself said, in never taking itself or style too seriously. Because modern style means only one thing: Being very true to yourself.