Director, Product Marketing - RiverSource
ameriprise
Minneapolis, MN
Join our award winning marketing team and help shape the strategy for RiverSource insurance and annuity products. We are seeking an experienced marketing leader to manage a team of senior marketing managers and lead the development and execution of go to market strategies that drive awareness, engagement, and sales. In this role, you will oversee the creation of marketing collateral, including sales literature, digital tools, and campaigns, and develop clear, compelling communications for financial advisors, clients, and employees. You will also lead the development of messaging and positioning frameworks, launch integrated marketing campaigns, and guide audience analysis to deliver targeted communications that help financial advisors align RiverSource solutions with client needs.
Key Responsibilities
• Lead and mentor a team of senior marketing managers, fostering growth in marketing expertise and business acumen.
• Develop and execute comprehensive marketing strategies for new and existing products, focusing on positioning, messaging, naming, and communications planning.
• Create compelling marketing materials including sales literature, digital tools, email campaigns, videos, interactive content, and social media assets.
• Design and implement targeted marketing campaigns using audience segmentation and personalized messaging.
• Collaborate effectively with cross-functional partners including Legal, Compliance, Sales, Program Management, and Business Intelligence to ensure timely and high-quality deliverables.
• Continuously evaluate and enhance marketing programs, tools, and processes for optimal performance.
• Stay informed on industry trends, competitive landscape, and advisor/client needs to inform marketing decisions.
• Manage multiple projects independently, ensuring alignment with business goals and timelines.
Required Qualifications
• Bachelor’s degree or equivalent experience.
• Minimum 7-10 years of experience in marketing.
• Series 6 and 26 licenses required, or ability to obtain within 120 days of hire.
• Prior leadership experience including managing multiple direct reports.
Preferred Qualifications
• Proven ability to translate complex concepts into clear, engaging communications.
• Strong project management skills with the ability to prioritize and manage multiple initiatives.
• Excellent problem-solving and planning capabilities, with a proactive approach to identifying and addressing challenges.
• Collaborative mindset with experience working across diverse teams and functions.
• Exceptional attention to detail.
We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
About the Company
ameriprise
About Ameriprise Financial
Ameriprise Financial combines a team-based atmosphere with an entrepreneurial spirit. We are an organization that emphasizes learning and growth, rewards you for your achievements and fosters a healthy work/life balance.
From our Minneapolis headquarters throughout our offices nationwide, you'll find we live our values every day — client focused, integrity always, excellence in all we do and respect for individuals and communities. We embrace diversity in our ideas, management, employee groups and clients.
Our Investment in You
We provide employees and branch advisors with competitive compensation and rewards. Our comprehensive benefits support your health and help you balance your career and personal life. Ameriprise invests in you through compensation, retirement savings, health benefits, wellness programs, work/life balance programs, veteran benefits, etc.
Your Career at Ameriprise
When you join our corporate team, you receive competitive compensation and incentives, opportunities to share in the company's success plus comprehensive benefits. Our employees also enjoy business resource networks, transportation assistance, community service opportunities, and an on-site cafeteria.
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Thrive in a Respectful, Supportive Environment
We have a diverse, values-based culture that embraces individual differences and encourages you to perform at your peak. We recognize your achievements and understand that work is one of the many important aspects in your life. While maintaining respect for that life balance, we help you advance your career and reach your goals.
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Build a Career that Matters to You
At Ameriprise Financial, we believe that learning is a lifelong endeavor. No matter where you are in your career path, we encourage all employees to take advantage of our professional development programs, offered in a variety of ways. Learn on your own, collaborate with a peer or work with an experienced colleague. Whatever your learning style, Ameriprise gives you the opportunity to reach your potential.
Being an Ameriprise Advisor
Join a strong, ethical company that offers you what you need to build a rewarding career as a financial advisor: Culture & Commitment, Dedication & Support, and Opportunity & Rewards. Ameriprise is committed to helping you achieve the vision you have for your practice. With training in financial planning and the backing of a strong, stable FORTUNE 500® company, you’ll discover unparalleled culture, support, and opportunities to build a successful practice. That’s the Ameriprise Difference.
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Opportunities for Students
Join an inclusive team to gain career-building skills and network in a supportive, high-energy, team-based atmosphere. Learn through real-world work and collaboration with leaders on projects that produce results through our Internship Program or gain valuable professional experience and build leadership skills through our full-time Leadership Development Program. You’ll also engage in team-building/social events, volunteer activities, executive leadership seminars, and networking opportunities.