Director of Strategic Marketing - DSM 0323 NS#12

Job Title: Director of Strategic Marketing
Location: Nashville, TN
Job Type: Full-Time / Permanent

Salary Range:

• Minimum: $129,000
• Mid: $168,000
• Maximum: $175,000 (based on experience)

Position Summary

We are seeking a senior-level Director of Strategic Marketing to lead the development and execution of B2B marketing strategies within the healthcare sector, with a focus on non-acute care segments (e.g., ambulatory surgery centers, dermatology, physician offices, long-term care).

This is a high-impact, visible role requiring a balance of strategic thinking and hands-on execution. The ideal candidate will build marketing initiatives from the ground up while delivering measurable business outcomes and engaging with executive leadership.

Key Responsibilities

• Develop and execute comprehensive marketing strategies and go-to-market plans for targeted healthcare segments
• Create compelling marketing campaigns, collateral, and promotions for both prospective and existing clients
• Conduct market research, segmentation analysis, and competitive assessments to identify growth opportunities
• Drive membership growth through lead generation, cross-selling, and nurturing strategies
• Evaluate and support trade shows and events as part of the overall marketing strategy
• Analyze market trends, customer behavior, and competitor activity to inform decision-making
• Ensure consistent brand messaging across all marketing channels and initiatives
• Collaborate cross-functionally with internal teams and stakeholders
• Mentor and guide junior marketing team members (if applicable)

Required Qualifications

Education:

• Bachelor’s degree in Marketing, Marketing Communications, or related field
• Master’s degree preferred

Experience:

• 8–10+ years of B2B marketing experience within healthcare sectors such as pharmaceuticals, medical devices, or long-term care
• Proven experience marketing to ambulatory surgery centers (ASCs), LTACs, physician offices, or similar segments
• Background in healthcare supply chain, group purchasing organizations (GPO), or related industries

Skills & Competencies:

• Strong analytical and strategic thinking skills with the ability to translate data into actionable insights
• Excellent writing, copywriting, and presentation skills (including PowerPoint-based strategic materials)
• Experience building marketing personas, campaigns, and annual plans from scratch
• Proficiency in Microsoft Office (PowerPoint, Word, Excel); familiarity with tools like HubSpot and Canva is a plus
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Excellent communication and executive-level presentation skills

Preferred Qualifications

• Familiarity with healthcare supply chain operations and GPO environments
• Experience executing omni-channel marketing campaigns
• Strong market segmentation and growth strategy experience

Additional Details

• Work Environment: 100% onsite in Nashville, TN
• Travel: Approximately 4–5 times per year
• Reporting: Direct interaction and presentations to C-level executives
• Focus: B2B marketing (not direct-to-consumer)
• Team Structure: May include 1 direct report or operate independently

Key Traits

• Strategic thinker with a hands-on, execution-focused mindset
• Creative and innovative with the ability to independently develop marketing content
• Professional, articulate, and confident in executive-facing environments

For more details reach at

https://Aditi.sharma@navitashealth.com/

About Navitas Healthcare, LLC: It is a certified WBENC and one of the fastest-growing healthcare staffing firms in the US providing Medical, Clinical and Non-Clinical services to numerous hospitals. We offer the most competitive pay for every position we cater. We understand this is a partnership. You will not be blindsided and your salary will be discussed upfront.