Director of Sales

Who is Tech Electronics?

We provide systems and services that help our customers work smarter, feel safer, and collaborate more effectively. Tech Electronics is a technology services organization headquartered in St. Louis, Missouri with seven offices across the Midwest.

At Tech Electronics, we specialize in low voltage life safety and communication systems in the education, healthcare, construction, government, commercial-industrial, SMB, and worship industries. From fire alarm installation and testing to security cameras and video surveillance, our tailor-made solutions deliver connection and protection.

Why Tech Electronics?

At Tech Electronics, we pride ourselves on bringing a unique family atmosphere to an ever-evolving technology marketplace. We recognize that our people made us special when we opened our doors nearly 60 years ago, and they continue to do so today.

We prioritize giving motivated individuals opportunities to find their gifts, develop their talents, and live their lives to the fullest. If you're looking for a job that's more than just a job, our Tech family is waiting for you!

What's in it for you?

• Health, Vision & Dental Insurance on DAY ONE
• Company credit card, cellphone, laptop (as needed)
• Paid Time Off & Accrued Personal Time
• Tuition Reimbursement
• Long term & Short-term disability
• Hybrid office schedule (select positions)
• Immense Growth Opportunities
• Relaxed Family Culture

Position Summary

Tech Electronics is seeking an experienced Director of Sales to lead our Denver office. This role is responsible forsetting sales strategy, leading and developing a high-performing sales team, and driving profitable revenue growth across new construction, retrofit, and service opportunities. The ideal candidate brings deep fire alarm industry experience, strong leadership capability, and a proven track record of building relationships with end users, contractors, consultants, and AHJs.

Key Responsibilities

• Own and execute the sales strategy for the Fire Alarm business in the Denver region, aligned with company growth and margin objectives.
• Lead, coach, and develop a team of sales professionals and estimators; set clear expectations, goals, and accountability.
• Drive new business development while expanding existing customer relationships across vertical markets (commercial, healthcare, education, industrial, multi-site, etc.).
• Partner closely with Operations, Estimating, and Project Management to ensure accurate proposals, competitive pricing, and seamless project handoff.
• Establish and maintain strong relationships with general contractors, electrical contractors, developers, consultants, and authorities having jurisdiction (AHJs).
• Oversee pipeline management, forecasting, and reporting; use CRM data to guide decisions and improve sales effectiveness.
• Ensure compliance with applicable codes, standards, and best practices (NFPA, local/state codes, UL, etc.).
• Collaborate with executive leadership on market expansion, staffing plans, and long-term growth initiatives.
• Represent Tech Electronics professionally in the Denver market, at industry events, and within professional associations.

Required Qualifications

• 7+ years of sales leadership experience within the fire alarm / life safety industry.
• Demonstrated success selling fire alarm systems, service, and inspections in a competitive market.
• Strong understanding of fire alarm codes, standards, and the construction sales cycle.
• Proven ability to lead, motivate, and develop sales teams.
• Experience working with CRM platforms and data-driven sales management.
• Excellent communication, negotiation, and relationship-building skills.
• Valid driver's license and ability to travel locally within the Denver metro area.

Preferred Qualifications

• NICET certification (Level II-IV) or equivalent fire alarm credentials.
• Experience selling integrated life safety solutions (fire alarm combined with security, access control, or other systems).
• Prior P&L ownership or direct responsibility for revenue and margin performance.
• Established network within the Denver construction and life safety market.

Tech Electronics is an Equal Opportunity Employer. Tech Electronics does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

If reasonable accommodation is needed to participate in the job application or interview process or to perform essential job functions, please contact Human Resources at hr@techelectronics.com

Must be able to pass a drug and background screen.