Director of Marketing & Campaign Strategy

Family Owned RV Dealership

Overview

Dealership is a multi-location dealership group built on strong values, strong customer experience, and a clear vision of what separates us from corporate competitors.

We are not trying to figure out who we are.

We are looking for someone who can take what we already know and execute it at a high level.

The Role

The Director of Marketing & Campaign Strategy is responsible for turning leadership vision into real campaigns that generate traffic, leads, and sales opportunities.

This role connects strategy, execution, and performance.

What You Will Do

• Turn leadership direction into full marketing campaigns 
• Build messaging, offers, and calls to action 
• Direct website structure and landing pages
• Manage agency performance and accountability
• Align marketing across departments
• Improve campaign execution speed and quality
• Track and report performance

Team Structure

You will be working within an established marketing team:

• Marketing Operations & Events Manager execution and coordination
• Digital, Technology & AI Manager website, systems, automation
• Content & Media Team video and creative production
• Agency paid media and lead generation

You are the role that connects all of these functions.

What You Will Not Do

• You will not define the company’s identity
• You will not operate in isolation
• You will not be limited to one channel

You will build and drive campaigns that connect everything.

Ideal Candidate

• Experience in dealership or inventory-driven marketing
• Strong campaign builder and operator
• Understands urgency and sales environments
• Able to manage agencies effectively
• Organized, decisive, and accountable
• Able to turn ideas into structured execution

Compensation

• Base Salary: $84,000              
• Performance Incentive: Potential incentive to be determined.

Incentive could be tied to:

• Lead volume and quality
• Cost per lead / cost per sale improvement
• Campaign execution success
• Contribution to sales growth

This is a role where strong performance should be rewarded.

Needs to be measurable and achievable ROI

Why This Role Matters

Our dealership has the vision, team, and opportunity.

This role is the missing piece that brings it all together.

Final Thought

This is not a role for someone who wants to “do marketing.”

This is a role for someone who wants to build and run a system that produces results.