Director of eCommerce & DTC
CFS
Ada, MI
Position: Director of eCommerce & DTC
Salary: $100,000-150,000
Benefits: Free Medical Insurance, Vision, PTO, Birthday Bonus, Discretionary Bonus potential, free snacks & drinks, etc.
Location: Ada, MI (Onsite)
We are seeking a full-time, permanent Director of eCommerce & DTC to join a growing team & company! Here are a few reasons why you should apply:
- Voted as an Inc 500 Fastest Growing Companies
- Fun culture, work hard / play hard
- Direct access to leadership team
- Opportunity to own eCommerce, digital marketing, DTC
- Great location in Ada, MI in a fully remodeled office - ping pong, pin ball, onsite gym, free snacks / drinks, etc.
Responsibilities of the Director of eCommerce & DTC:
- Own and manager PPC strategy across Meta, Google, Tiktok Ads, Amazon Ads, or other platforms
- Oversee and guide organic social strategy across TikTok, Instagram, YouTube, and others
- Plan, launch, test, and scale campaigns
- Manage and optimize six and seven-figure monthly ad budgets
- Continuously improve ROAS, CPC, CAC, LTV, and contribution margin
- Own end-to-end creative strategy for all paid and organic media
- Direct & produce short form video ads, static & motion graphics, product demos - Working hands-on with videography, lighting, framing, audio, editing, and pacing
- Build creative testing systems (hooks, angles, formats, CTAs)
- Design, build, or heavily influence high-converting landing pages
- Collaborate with development and design teams
- Own full-funnel conversion optimization
- Own performance tracking and reporting across all platforms - build dashboards & reporting
Preferred Experience of the Director of eCommerce & DTC:
- 10+ years of hands-on PPC (Pay-per-click) experience (not agency oversight only)
- Proven track record scaling DTC or performance-driven brands with case studies and examples
- Deep expertise in Meta Ads, Google Ads (Search, Display, YouTube, Performance Max), TikTok Ads
- Strong understanding of direct-response marketing principles
- Advanced experience with creative testing frameworks
- HTML knowledge & experience
- Hands-on videography and video editing experience
- Strong landing page and funnel optimization background
- Comfortable managing large budgets and making high-stakes decisions
- Highly analytical with strong business intuition, experience with Google Analytics (GA4)
- Self-directed, fast-moving, and accountable
- Bachelor's degree or higher in marketing/advertising
Bonus Experience of the Director of eCommerce & DTC:
- Experience in consumer electronics, communications, or hardware products
- Experience working with founder-led brands
- UGC creator management experience
- CRO tools (Hyros, etc.)
- Experience building internal creative teams
- Experience scaling products into retail or omnichannel environments
#LI-NB1 #INFEB2026
MaxSalary: USD150000
MinSalary: USD100000
About the Company
CFS
Founded by CPA firms in 1994, Creative Financial Staffing has spent over 30 years helping job seekers and employers succeed. In fall 2025, we rebranded as CFS—a name that reflects our full range of expertise while staying true to the trusted company you know.
CFS is the industry’s leading employee-owned staffing firm, connecting top talent in accounting, finance, technology, and human resources. We provide skilled professionals on both a temporary and permanent basis across diverse industries, leveraging our extensive network to match the right people with the right opportunities.
Our dedication to excellence extends to our award-winning culture, recognized repeatedly for growth, recruiting, workplace environment, and employee support. Honors include Forbes’ “America’s Best Recruiting and Temporary Staffing Firms,” Staffing Industry Analysts’ top U.S. staffing rankings, FlexJobs’ Top 100 Companies for Remote and Hybrid Work, Top Workplaces USA, Newsweek’s Best Practices awards, and more.