Director of Center of the Plate Sales
Meyer Natural Foods
Loveland, CO
JOB DETAILS
SALARY
CA$150,000–CA$150,000
JOB TYPE
Full-time, Employee
SKILLS
Business Case, Business Development, Business Intelligence, Business Strategy, Competitive Analysis/Strategy, Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Develop and Maintain Customers, Distribution Channel, Executive Relationships, Finance, Leadership, Logistics, Negotiation Skills, Onboarding, Pricing, Problem Solving Skills, Product Packaging, Product/Service Launch, Production Schedule, Profit & Loss, Purchasing/Procurement, Quality Assurance, Quality System Requirements (QSR), Reporting Dashboards, Request for Proposals (RFP), Retail, Revenue Growth, Revenue Planning, Sales, Sales Forecasting, Sales Prospecting, Sales Strategy, Sales Tools, Strategic Accounts, Strategic Planning, Supplier Relationship Management (SRM), Vendor/Supplier Relations, Willing to Travel
LOCATION
Loveland, CO
POSTED
1 day ago
Join Meyer Natural Foods as a Director of Center of the Plate Sales to lead strategic accounts and drive profitable beef program growth!
On a pristine Montana Angus cattle ranch, Meyer Natural Foods began as a pursuit of founder Bob Meyer's passion. He aimed to produce the best-tasting beef by practicing the highest standards of ranching. Today, Meyer Natural Foods has broadened its expertise in the natural protein category by expanding the product portfolio to include beef, pork, and turkey. Privately held and wholly owned for more than 25 years, Meyer Natural Foods has over 16,500 retail locations and food distributors featuring its premium products across the United States, Canada, and Asia. We are seeking to hire aDirector of Center of the Plate Sales for a hands-on, full-time commercial leadership role driving profitable growth across foodservice beef programs, owning strategy, customer development, and execution end-to-end. The role also advances premium brands and unlocks new opportunities to maximize carcass value. learn more about us on our website: https://www.meyernaturalfoods.com/
What will you do?
New Business Development & Strategic Growth
- Prospect and develop new business with regional and national foodservice chains and broadline distributors, creating and executing account plans that align with corporate goals.
- Lead discovery, solution design, and program development—translating customer needs into product/packaging/specification solutions.
- Negotiate pricing structures, contracts, and program terms; manage RFPs and bid responses in coordination with Pricing and Finance.
- Establish and maintain executive-level relationships with customer decision-makers, culinary/innovation teams, and distributor leadership.
- Develop and implement strategic sales plans, including annual revenue targets, account growth strategies, and commercial calendars.
- Maintain accurate CRM reporting (pipeline stages, probabilities, close dates, and key account actions).
- Provide market and competitive intelligence (pricing, specs, customer preferences, and category trends).
- Partner closely with the Production Scheduling and Regional VP, as well as internal team members, to ensure disciplined pricing, margin management, and deal governance.
- Collaborate with production scheduling, procurement, QA, and logistics to align supply, specs, lead times, and service expectations.
- Identify new products and selling opportunities that improve carcass utilization; bring forward business cases for new items, trims, formats, or value-added programs.
- Support problem resolution (service issues, claims, quality/spec questions) while maintaining customer confidence and long-term relationships.
- Build and execute distributor strategies (authorized items, stocking, incentives, training, and joint call plans).
- Develop sales tools and value propositions for distributor reps and chain stakeholders; coordinate sampling and menu/culinary support, as applicable.
- Track and improve program compliance, including contract pricing adherence and item-level performance.
- Owns target account strategy, pipeline development, and commercialization plans for center-of-plate and ground beef in foodservice.
- Influences pricing recommendations and program structure in partnership with Pricing/Finance.
- Leads cross-functional coordination to ensure successful onboarding, launch, and ongoing program performance.
- Assist with other duties as assigned.
- Bachelor’s degree or a combination of education and experience is required.
- 10+ years of experience in foodservice center-of-the-plate sales is required.
- Extensive experience in all aspects of supplier relationship management is required.
Do you possess these specialized Skills that make you a qualified candidate:
- 5+ years of sales experience with center-of-plate programs and ground beef across QSR, casual dining, or multi-unit operators.
- Expected to travel atleast 50% of the time.
- Familiarity with carcass utilization concepts and how commercial strategy impacts trim, yield, and profitability.
- Experience launching new products, specs, or branded programs (e.g., premium natural/Angus/Wagyu).
- CRM proficiency and comfort with data-driven selling (CRM, Excel/Sheets, BI dashboards).
About the Company
M
Meyer Natural Foods
INDUSTRY
Other/Not Classified