Director of Brand Marketing - CPG
Jobot
Redondo Beach, CA
JOB DETAILS
SALARY
$140,000–$170,000 Per Year
SKILLS
Alliance/Partner Management, Brand Management, Brand Marketing (Branding), Brand Strategy, Campaigns, Communication Skills, Consumer Branding, Consumer Packaged Goods, Content Management, Content Syndication, Creative Brief, Digital Asset Management Software (DAM), Ecosystems, Editorials, Entrepreneurship, Leadership, Legal, Market Entry Strategy, Marketing, Marketing Strategy, Mentoring, Multiplatform/Cross-Platform, Performance Analysis, Personal Care, Product Development, Product Marketing, Product/Service Launch, Protocol Independent Multicast (PIM), Public/Media/Press/Analyst Relations, Research & Development (R&D), Retail, Sales, Sales Support, Search Engine Optimization (SEO), Storytelling, Strategic Planning, Team Player, YouTube, eCommerce
LOCATION
Redondo Beach, CA
POSTED
3 days ago
This Jobot Job is hosted by: Brendan Thomas
Are you a fit? Easy Apply now by clicking the "Quick Apply" buttonand sending us your resume.
Salary: $140,000 - $170,000 per year
A bit about us:
We’re a consumer‑obsessed brand creating products and stories that inspire passion, loyalty, and community. From product innovation to cultural moments, everything we do is designed to connect deeply with customers and fuel long‑term growth.
Why join us?
Meaningful Impact
Executive visibility and influence across Brand, Product, Creative, Sales, and Commerce
Ownership of the brand narrative from product innovation to in‑market execution
The opportunity to build cultural moments, not just marketing assets
Competitive Compensation
Highly competitive base salary aligned with Director‑level scope and experience
Annual performance bonus tied to company and brand outcomes
Long‑term growth potential as the business scales
Benefits & Perks
Comprehensive medical, dental, and vision coverage
401(k) with company match
Generous paid time off and paid holidays
Employee discounts on products
Ongoing professional development and leadership growth opportunities
Culture That Actually Matters
Entrepreneurial, fast‑moving environment where ideas turn into action
Collaborative teams that value creativity, curiosity, and accountability
A place where great work is recognized and leaders are empowered to lead
Job Details
Key Responsibilities
Own the brand narrative and ensure consistent storytelling across all channels, products, and customer touchpoints
Lead go‑to‑market (GTM) strategy for new product launches across DTC, retail, and marketplaces
Develop and manage the annual brand marketing roadmap and master calendar, aligning launches, seasonal moments, and campaigns
Oversee end‑to‑end brand campaigns, from briefing and creative alignment through execution and optimization
Guide content strategy across platforms, including long‑form video, YouTube, and ecommerce content
Ensure best‑in‑class digital shelf execution, with a strong focus on Amazon content optimization
Partner with agencies to integrate SEO, AEO, and emerging discoverability strategies into content planning
Own content infrastructure and governance, including DAM, PIM, and syndicated product content workflows
Act as a cross‑functional leader connecting Brand, Creative, Product, Sales, DTC, and Marketplace teams
Support Sales and Trade Marketing with launch toolkits and retail storytelling frameworks
Manage external partners across PR, influencers, creators, and content production
Collaborate with Product and R&D teams to ensure technical accuracy and brand voice alignment
Lead, mentor, and develop Product Marketing and Content Strategy team members
Track performance and cultural impact of brand initiatives, tying creative work to business outcomes
Core Skills & Capabilities
Brand strategy and integrated marketing leadership
Go‑to‑market planning and product launch execution
Omnichannel marketing (DTC, retail, marketplaces)
Creative direction and brand storytelling
Content strategy and editorial planning
Amazon and digital shelf optimization
SEO and content discoverability strategy
Content infrastructure management (DAM, PIM, syndicated content)
Cross‑functional leadership and stakeholder influence
Agency and partner management
Strong commercial and growth mindset
Data‑informed decision making paired with creative intuition
Candidate Requirements
7–10+ years of experience in brand, product, or marketing leadership roles
Background in CPG, Beauty, Personal Care, or adjacent consumer categories
Proven experience leading GTM strategies for new product launches across multiple channels
Demonstrated ownership of brand strategy and annual marketing roadmaps
Strong creative instincts with the ability to give clear, actionable feedback
Experience managing and developing high‑performing teams
Track record of influencing cross‑functional partners at multiple levels
Experience working with agencies across PR, influencer, and creator ecosystems
Comfortable operating in a fast‑paced, entrepreneurial environment
Strong communication skills with the ability to balance vision and execution
Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.
Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
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About the Company
J
Jobot
Jobot is on a mission to connect good people with good jobs. By combining AI-powered technology with the expertise of Jobot Pros, our experienced recruiters, we help you find career opportunities that align with your goals and values.
Founded in 2018 and employee-owned since 2024, Jobot is committed to fostering a culture of kindness, respect, innovation, and connection. As an industry leader, we’ve been recognized as a top workplace by Forbes, Fortune, USA Today, and Staffing Industry Analysts (SIA).
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COMPANY SIZE
100 to 499 employeesINDUSTRY
Staffing/Employment Agencies
FOUNDED
2018
WEBSITE
http://www.jobot.com