Director, Marketing Operations

About Planet DDS 

We’re on a mission to fix dental software - and we’re not playing small. Our platform replaces clunky, outdated systems with modern, cloud-based, AI-powered technology built to actually work at scale. From practice management to imaging to revenue cycle automation, we’re tearing down the old infrastructure and rebuilding the future of dentistry. Planet DDS is the fastest-growing provider of dental practice management solutions and the #1 cloud platform for DSOs and multi-location groups.

Here, you won’t just join a team - you’ll join a movement. We want bold thinkers who are ambitious enough to push limits, empathetic enough to work as one, and accountable enough to own big outcomes. Trust is our currency, collaboration is our edge, and impact is our fuel. If you’re ready to grow fast, challenge the status quo, and help reinvent an entire industry, Planet DDS is where you belong.

To learn more, visit: Planet DDS. 

Overview

This is not a maintenance role. We are not looking for someone to keep the lights on. The Director, Marketing Operations will architect and scale the AI-powered marketing engine that drives Planet DDS’s go-to-market performance. This role sits at the intersection of technology, data, and strategy — owning the systems, workflows, and intelligence infrastructure that enable the marketing team to operate at speed, with precision, and with measurable impact on pipeline and revenue. This is not a role for someone who tolerates manual processes; it’s built for a leader who sees AI as a force multiplier and has the operational chops to make that vision real.

You will report directly to the VP of Marketing and sit at the center of a business that is accelerating. The team you inherit is small. The surface area is large. The expectation is that you grow both the capability of the function and the people in it.

Job Duties

• Revenue Attribution and Funnel Intelligence - You will build and own an attribution model that leadership can actually trust — one that accurately captures AM pipeline, closed-won revenue, multi-touch journeys, and the full source-to-close story across every channel. You will know where every dollar of pipeline came from, and you will be able to tell that story without being asked.
• Marketing and Revenue Tech Stack - You will be the architect of our marketing and revenue technology. Our stack includes Salesforce, Hubspot, LeanData, Outreach, Contentful, Snowflake, Influ2, Apollo, AI BDR tools, Pendo, Twilio Segment, PowerBI, Scoop Analytics, ReTell AI, Gong, Cvent, and more. You will decide what stays, what goes, what gets built, and how everything talks to each other. You will not wait for direction on this.
• AI-Powered BDR Infrastructure - You will design and operationalize the infrastructure that makes our BDR team dramatically more effective — AI-powered inbound routing, outbound sequencing via Apollo and Outreach, ReTell AI call integration, and clean engagement data flowing back into Salesforce. The goal is simple: BDRs spend less time on manual work and more time on high-value conversations.
• Twilio Segment and Data Architecture - You will build out Twilio Segment as the foundation for how we collect, structure, and activate platform engagement data from Denticon, Cloud 9, and Apteryx. This infrastructure is not just for today — it is the foundation for our Product Led Growth motion when the business is ready for it.
• PLG Readiness - You will be the person who ensures we are operationally ready to execute a PLG motion before we need to. That means data schema, in-app trigger mapping, product-to-sales handoff design, and a clear gap analysis of what we need to build. You will have the plan before the question gets asked.
• Digital Reporting and Prescriptive Insights - You will replace dashboards that deliver data with reporting that drives decisions. Every report your team produces will include a recommendation, a risk flag, or a clear so-what for leadership. You will build a live digital command center that senior stakeholders can act on independently.
• Product Launch Playbook and Campaign Operations - You will own the operational backbone of every tier one and tier two product launch — UTM architecture, attribution setup, dashboard SLAs, campaign operations timelines, and post-launch reporting cadence. No launch will ever require the VP of Marketing to follow up on tracking or data setup.
• Team Leadership and Development - You will manage, develop, and build capability in the Marketing Ops team. You will define clear ownership areas, create structured development plans, and actively coach your team toward AI fluency, data architecture skills, and strategic thinking. You are building a team — not managing a ticket queue.
• Efficiency and Automation - You will systematically eliminate manual processes across Marketing Operations. Every hour saved is an hour reinvested into higher-value work. You will audit, prioritize, and execute on automation opportunities continuously — not annually.

Skills and Qualifications

• 10-12 years of progressive marketing operations experience in B2B SaaS or technology, including at least 3 years in a leadership role — with a demonstrated track record of scaling systems and teams in a high-growth environment.
• Hands-on fluency with AI and automation tools applied to marketing — including experience with generative AI platforms (e.g., Claude, ChatGPT, CoPilot), AI-assisted content workflows, predictive lead scoring, and intelligent segmentation or personalization engines.
• Deep expertise in marketing automation platforms (Marketo, HubSpot, or equivalent) and Salesforce CRM, with strong system administration, integration management, and workflow design capabilities.
• Strong analytical capabilities with experience building multi-touch attribution models, AI-enhanced funnel reporting, and executive-facing dashboards; proficiency with BI tools such as Tableau or Looker is a strong plus.
• Proven ability to partner with Sales and Revenue Operations to align marketing programs to pipeline metrics, improve lead-to-opportunity conversion, and reduce time-to-close through smarter data and faster handoff processes.
• A genuine AI-curious mindset — you stay current on emerging marketing technology, you experiment before you theorize, and you actively coach others to work smarter through technology rather than around it.
• Demonstrated experience managing and developing a team; able to translate organizational strategy into individual-level priorities, create development pathways, and hold people accountable to outcomes without micromanaging.
• Exceptional project management and prioritization skills; comfort managing multiple high-complexity initiatives in parallel in a fast-paced environment where speed, adaptability, and precision are all required simultaneously.

Physical Requirements:

• Required to sit for prolonged periods of time

Benefits:

• Medical, dental and vision insurance 
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or Vacation
• Sick Time
• Employee Well-Being program
• 11 paid holidays
• Volunteer Time Off
• Employee Referral program
• Additional perk and voluntary benefit programs

Salary is based on a number of factors and may vary depending on job-related knowledge, skills, and experience.  This position is also eligible for variable pay as part of the total compensation package.

PLANET DDS CORE IDEOLOGY:

To encourage measurable progress toward our vision and make the best decisions on behalf of employees and customers, we adopted a set of common values:

• Collaborative – Working independently and across teams, we create scalable solutions to enable company growth
• Empathetic – We are educated on the experience of our customers and feel vested in their success
• Accountable – We feel ownership for the quality of our work and take pride in the positive outcomes
• Trustworthy – We operate with integrity and honest, making promises we know that we can keep
• Ambitious – We are driven by our ability to make a long-term, positive impact on the lives of dental market leaders

Planet DDS is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.