Director, Content Strategy
Smartsheet
Bellevue, WA
You Will:
Planning:
- Develop a deep understanding of the buyer persona and pain points
- Work with Product Marketing teams to develop engaging campaign messaging across all global orchestrated campaigns
- Be a player/coach to our team of writers and content producers to develop high-impact and compelling content assets
- Engage customers, industry leaders and partners directly and work closely with them to create appealing content and assets tailored to trends and issues they care about.
- Develop and lead an Editorial Board and Marketing team-wide editorial strategy
- Understand business and orchestrated campaign goals and work with cross-functional teams to create a plan to achieve those
- Heavily contribute to quarterly campaign planning and reporting
- Heavily contribute to annual marketing strategy with an eye on the vision and MBOs
Executing:
- Work with Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap
- Develop quarterly global campaign plan
- Work with cross-functional marketing, product, and field teams to execute campaign tactics
- Lead programs and initiatives that involve participation from multiple campaigns
- Share best practices with campaign marketing counterparts and the greater Marketing org
- Consistently look for opportunities to improve campaign processes or cross-functional collaboration
- Offer new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals
Reporting and Optimization:
- Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans
- Build repeatable tactic toolkits for optimal performance of campaign tactics and messaging
- Drive operational rigor by building scalable processes, toolkits, and workflows that improve collaboration, increase efficiency, and support global program growth.
- Strong analytical skills to test, track and report out results and present them confidently
- Offer suggestions for new ways to inspect results and measure performance of campaigns
- Directly contribute to Quarterly Business Reviews with insights and suggestions for improvement
Leadership:
- Lead, mentor and grow a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence.
- Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities
- Other duties as assigned
You Have
- 12+ years of content management and strategy experience, including SaaS B2B Marketing experience
- Strong influencing ability and executive presence
- Experience leading strategic planning, creative development, and full marketing programs
- Proven success in building and growing highly engaged teams
- Exceptional writing and editing skills, with demonstrated success creating compelling content that is tailored to goals and audiences
- Excellent communications and organizational skills
- Proven ability to work and thrive in a fast-paced environment
- Comfortable managing multiple demands and meeting tight deadlines
- Experience working at a fast growing company
Current US Perks & Benefits:
- Medical/vision and dental coverage options for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.
US Base Salary Pay Range
$175,000 - $223,750 USD
Get to Know Us:
At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
Equal Opportunity Employer:
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees